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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

RM Sotheby's 2015 Monterey auction sets records

RM Sotheby's wrapped up three days of beautiful cars crossing the block during Monterey Car Week with a company record of $172.7 million in vehicles sold. The first day's Pinnacle Portfolio collection alone brought in $75.4 million, a new high for a one-day, single-vendor auction. While nothing ever topped the $17.6 million 1964 Ferrari 250 LM, the hammer continued to fall on some very expensive vehicles each day. Expected to clear over $11 million, the sale of a 1956 Ferrari 250 GT Berlinetta Competizione 'Tour de France' easily managed that with a final price of $13.2 million. Multiple bidders on the phone and in the room desperately wanted this famous racer, and it drove the price up. To make this thoroughbred worth the lavish amount, the coupe won the 1956 Tour de France series of events and was among seven with this body by Scaglietti. Many of the top sellers came from the first night's Pinnacle Portfolio, but records continued to be broken over the weekend. Notably, a 1953 Jaguar C-Type Works Lightweight brought $13.2 million to make it the most expensive Jag ever at auction. Also among RM Sotheby's top sellers were a 1950 Ferrari 275S/340 America Barchetta at $7.975 million and a 1952 Jaguar XK120 Supersonic for $2,062,500. Take a look at a few of these special vehicles in the gallery above. HISTORIC FERRARI 250 GT 'TOUR DE FRANCE' LEADS THIRD NIGHT OF RECORD SALES AT RM SOTHEBY'S MONTEREY World's largest collector car auction house concludes three day event with more than $172.7 million in auction and post-auction sales MONTEREY, CALIFORNIA (August 15, 2015) - A historic 1956 Ferrari 250 GT Berlinetta Competizione 'Tour de France' set a new auction record for the model tonight, selling for an outstanding $13.2 million before another packed house at RM Sotheby's Monterey event. Spurring a lively bidding contest between multiple collectors in the room and on the telephones, the influential Ferrari is the actual car that instituted the 'Tour de France' nomenclature following its overall victory at that legendary race in 1956. The fifth of only seven Scaglietti-bodied first-series competition berlinettas, it was sold new to the Marquis Alfonso de Portago, the flamboyant and daring Spanish driver, who, joined by his close friend Ed Nelson, piloted to car to first place overall at the 1956 Tour de France Auto.

This rare vintage Ferrari is not like the others

This particular Ferrari profiled by Petrolicious is attached to many of the vital names we've come to associate with the brand, like Dino, Scaglietti, Ascari, and Formula 1. What it doesn't have is the kind of engine we've come to associate with Maranello: at the front of that delicious bodywork is a 2.0-liter four-cylinder with 172 horsepower. The car is a 1955 Ferrari 500 Mondial Series II Scaglietti-bodied spider, its engine derived from the 2.0-liter engine used in the Ferrari 500 race car that Alberto Ascari used to win the F1 World Championship in 1952 and 1953. We can only wonder if any of today's cars will provide the same joy at being a barn find as this one did for its affable owner, retired US Navy Admiral Robert Phillips. He discovered it in the back of a dealership in 1960 - it had been sitting unused in Ohio and California for years - and almost walked away from it. He only bought it when he realized it had a four-pot engine. He paid two-thirds of his yearly salary at the time for it, the handsome sum of $2,225. In today's money that's about $18,000. Phillips says there are only three left with the original engines, so odds are that his car's value is exponentially more than the inflation-adjusted purchase price. One of them is going on the block with RM Auctions next month which looks a lot like this one, and they've listed it as "Price on Request." Phillips is our kind of owner, though - one who believes his car is meant to be driven, and who wants to pass it on to another driver when the time comes. His vehicle has quite the history, too, making its way to the Americas thanks to a call from the president of Venezuela to Enzo Ferrari. Check out the video for its beautiful story. Related Video: