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Ferrari stock demand exceeding supply

As with the Ferrari cars, so it is with shares in the company's initial public offering: When Ferrari has a limited quantity of something to sell, demand far outstrips supply. Investors told banks weeks ago that bids for the $1 billion in stock – up to 18.89 million shares – would exceed the number of shares available over the entire expected range of $48 to $52. Ten percent of the company is going on the block' Bloomberg reports that the books close on the IPO on Monday at 4:00 pm. The final price will be set on Tuesday, and trading will begin Wednesday under the ticker symbol RACE on the New York Stock Exchange. Piero Ferrari, the son of Enzo Ferrari, will hold onto the ten-percent stake he currently has in the company. Fiat Chrysler will disburse the final 80 percent to its investors sometime in 2016. In combination with spinning Ferrari off from its parent company next year, the share sale is expected to put $4 billion into Fiat Chrysler coffers, which will be used to help fuel the growth of Alfa Romeo, Jeep, and Maserati. Assuming all goes to plan, Bloomberg says Ferrari will be valued at roughly $12 billion, a number $1 billion greater than the valuation Fiat Chrysler CEO Sergio Marchionne put on Ferrari earlier this year and higher than the brand's own internal assessment. Related Video:

2016 Ferrari 488 GTB First Drive

After The Last Supper, Leonardo Da Vinci painted the Mona Lisa, after recording their first album, Iggy and the Stooges released the brilliant Fun House. Not every second creative attempt has to bomb like The Strokes' second, Room On Fire, and not every new car model has to be heavier and uglier like the Mustang II. Or at least that was the hope as I arrived in Italy for the launch of the 2016 Ferrari 488 GTB (Gran Turismo Berlinetta, if you're wondering). The new car traces its lineage back through 40 years of mid-engined V8 supercars, one that started with the 1975 308 GTB that replaced the V6 Dino series. But the 488 is also the follow-up to the 458 Italia, which is generally considered to be the zenith of all things Ferrari. With sublime handling and a yowling V8 that made you question how fast you could really travel on public roads, the Italia was an Italian missile wrapped in voluptuous aluminum. When the 488 GTB debuted at the Geneva Motor Show in March, the portents weren't good. As well as having fewer curves and a turbo engine, trouble was brewing inside the stronghold. Last fall, Fiat Chrysler Automobiles (FCA) chairmain Sergio Marchionne sacked Ferrari president Luca de Montezemolo. And Marchionne's plan to sell 10 percent of Ferrari on the stock market raises fears of hedge fund guys calling the shots at this archetypal Italian sports car maker. What's more, there's already talk of increasing annual production from the current cap of 7,000 units to 10,000. But back to the 488 GTB. The new car is based on the same aluminum underbody as the 458, but with less dramatic looks. The source of those looks is not the design department, however. "We gave them [the design department] the shape...they started with that shape." explained Matteo Biancalana, Ferrari's aerodynamics chief. So wind tunnel data penned the GTB's lines, mainly because of an ambitious target to achieve 50 percent more downforce than the outgoing model with no increase in aerodynamic drag. "We had to touch every millimetre of the car apart from the carried-over roof," says Biancalana. The front grille channels air through the radiators, cools the brakes and denies air access to the underbody, which consequently develops low pressure areas that suck the car to the road. There's a moveable spoiler under the body at the rear to reduce drag at high speed in a straight line.

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.