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LaFerrari trading at double its list price

If you've been looking at the seven-figure price tags (plus or minus) on the latest batch of hypercars, and wondering how their manufacturers could possibly charge that much, consider that their predecessors typically traded at well above their list price as it is. The Ferrari Enzo, for example, listed for "only" $650k, but with production limited to 349 units, demand far outstripped supply, driving the mark-up into seven-figures. In fact Enzos are still selling for a million or more at auction. Surely Ferrari deserves a piece of that action itself, at least as much as the speculators... hence the $1.7 million sticker price on its successor LaFerrari.
Here's the thing, though: according to the latest reports, buyers are paying that much again just for the privilege of getting their hands on a LaFerrari. In other words, they're paying double the already sky-high asking price: as much as $3.4 million to put it in the same ballpark as the Lamborghini Veneno (whose production was even more limited) and the latest Legend edition of the Bugatti Veyron Vitesse roadster.
The story gets a bit more sane with its rivals, though: according to the analysis reported by Oracle Finance, the McLaren P1 is commanding "only" a $500k premium over list, and the Porsche 918 Spyder "just" $335k extra. However even less expensive new models from high-end automakers like the Lamborghini Huracán and Porsche Macan are reportedly commanding $50k and $10k premiums, respectively.

Touring displays Ferraris old and new at Villa d'Este

Arguably more than any other, Carrozzeria Touring Superleggera has long been a mainstay of the Concorso d'Eleganza Villa d'Este, and this year the coachbuilder chose to highlight its long history by showcasing two Ferraris: the first one it ever did and the most recent. The latter is the Berlinetta Lusso which Touring showcased at this year's Geneva Motor Show. A more subtle and elegant take on the visually aggressive Ferrari F12 Berlinetta, the Berlinetta Lusso is rebodied in handcrafted aluminum and carbon fiber and will be offered in a strictly limited run of five examples. The former, however, dates back a lot long than this past March. It's the 1948 Ferrari 166 MM Barchetta, one of the earliest Ferraris and the first (discounting the Auto Avio Costruzioni 815) that Touring was called on to clothe. The 166 Mille Miglia was the first car which Enzo Ferrari made in any serious numbers, but this particular show car wasn't just any example: this one was owned by Fiat chairman Gianni Agnelli. It's a fitting display from the carrozzeria that won the Design Award with the Disco Volante just two years ago, displayed the Mini Superleggera concept last year and has been part of the Concorso since 1931. Sadly for the Milanese outfit, though, the Berlinetta Lusso didn't win the coveted prize this year: that went to the Bentley EXP 10 Speed Six, which also beat out the SCG 003C, Magna Mila Plus, Aston Martin DBX, Lamborghini Asterion and Zagato Mostro. Related Video: THE FIRST AND LATEST FERRARI DRESSED BY TOURING PARADE AT CONCORSO D'ELEGANZA VILLA D'ESTE 2015 - A rare opportunity to see on stage the acclaimed Touring Berlinetta Lusso and Gianni Agnelli's Ferrari 166MM Barchetta Touring. - Touring Berlinetta Lusso competes for the Concept Cars and Prototypes Design Award. - The magnificent Barchetta owned by l'Avvocato enters the "Gentlemen's racers" class after regaining its authentic shape at Touring Superleggera restoration atelier. Touring Superleggera is embedded in the Concorso since the early editions, having debuted in 1931. The hall of fame includes, among many, the prizes assigned to Isotta Fraschini 8ASS spider, Alfa Romeo 6C 1750 Gran Sport Spider as well as Alfa Romeo 8C 2300 Spider Coupe, Pegaso Z102 Berlinetta "Thrill" and recently Alfa Romeo Disco Volante by Touring. Touring believes the Concorso is the ideal stage to showcase innovative prototypes, give rise to new stylistic trends, surprise and amaze the selected attendance".

Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video: