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Ferrari planning sleeker FF coupe?

There are a lot of things you could call the Ferrari FF. Innovative, advanced, pioneering, ponderous... beautiful may not be one of them, though. Because while it does pack Ferrari's first all-wheel drive system, it doesn't pack it into a very pretty shape, alternately described as a chopped shooting brake or stretched hatchback. Word has it, though, that Ferrari is working on a solution.
That solution, according to Car and Driver, would be to chop it down into an FF coupe. Apparently separate from the SP FFX project that ultimately emerged as a one-off, this rebody could potentially solve the FF's stylistic shortcomings and attract more buyers, while retaining the 6.3-liter V12 engine that drives 651 prancing horses to all four wheels. But here's where it gets tricky: if Ferrari simply sloped the roofline and got rid of the rear seats, the finished product would end up precariously close to the F12 Berlinetta, albeit with an extra set of driven wheels.
We'd sooner guess that Maranello would lengthen the form slightly to keep the rear seats, add a trunk and give it a more graceful profile, though the elongated form of the preceding 612 Scaglietti strikes us as what Ferrari was trying to get away from with the FF in the first place. And guessing is as good as we've got at this point, as our attempts to get more from Ferrari PR resulted in a sad (if predictable) "no comment."

Ferrari looking to become even more exclusive

While most automakers are clawing and scratching for every possible sale, it sounds like Ferrari is content in losing a few potential customers in the name of better exclusivity and higher profits. Autocar reports that Ferrari chairman Luca di Montezemolo recently stated that the Italian automaker hopes to sell fewer than 7,000 units globally in 2013 compared to last year's tally of 7,318.
As a part of this plan, Ferrari will be slowing its production lines and trying to create a balanced market for its cars in the US, the Middle East, Europe and China - the latter two being the automaker's biggest markets. Montezemolo also said that Ferrari would not be expanding its model lineup with SUVs, sedans or small cars.

Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.