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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Watch Chris Harris drive the Ferrari 458 Spider like an "idiot"

Chris Harris gets to abuse his fair share of cars that we can only dream about driving, so why not add the Ferrari 458 Spider to that list. After somehow borrowing the keys to a Ferrari-owned 458 Spider, Harris spends about five minutes driving the 570-horsepower, open-air supercar like an "idiot" (his words, not ours).
In reality, it's impressive to watch the $257,000 (base price) 458 Spider being drifted and pushed hard into every turn. Not surprisingly, the car handles the "bad behavior" very well, but what is amazing is how easy it is for Harris to talk to the camera despite the top being down and the engine being at full throttle almost the entire time.
If you like watching Ferraris get sideways, you will most certainly enjoy Harris' video, which is posted below.

Topiary Joe sculpts the ultimate in green cars

Efficient cars are all the rage these days, but Joe Kyte has made a business of crafting some of the coolest green cars around – literally. Kyte is better known by his nickname Topiary Joe, and in addition to being a talented artist, he is also a real gearhead. Kyte has been creating topiaries for the last 20 years. It began when he was marketing greenhouse products to Walt Disney World and saw their plant sculptures. He realized that he could do that and since then, has done around 3,400 pieces. His most intriguing creations are the rolling sculptures that move and turn. Prices for those start at about $18,000 and can be as high as $30,000. While, the wheels are machine-bent, Kyte said all the other parts are done with a table vice and a Lincoln Electric arc welder. Topiary Joe is taking the Porsche (pictured above) to Palm Beach later this year to sell or says he may donate it to Porsche North America. If you really want it, the sculpture is currently on Craigslist for sale for $24,000. Topiary Joe has also had a life-long love of cars. "I was driving my first MG Midget before I was 14," he told Autoblog. He grew up in Oak Ridge, TN, where the Manhattan Project was partially developed. He says the town was full of recent college grads driving Mercedes, and he caught the bug. His automotive mentor was a nuclear physicist who taught him to repair and restore the Mercs. Kyte has completed commissions for Sandals Resort, Dreamworks, Absolut, and many more. Among his favorite creations is the Ferrari that he created at the Abu Dhabi Grand Prix that is now exhibited at the airport each year before the race. Check out his website for a wider look at his work.