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Alfa Romeo Giulia to get Ferrari-related engine

Alfa Romeo has a long, proud history of using V6 engines in its coupes, sedans, and sports cars over the years, but as the new Giulia sedan approaches, the Italian marque is allegedly turning to Ferrari for its next six-cylinder. This is obviously not the first time a Ferrari-sourced or derived engine has been found under an Alfa's long hood. While 8C Competizione famously used a version of Ferrari's F136 V8 during its short run, the Giulia's new V6 will be offered on a much larger scale, slotting in above an entry level, four-cylinder turbo (likely the next-gen version of the 4C sports car's 1.75-liter engine). According to Autocar, the new V6 will be "specially developed for Alfa Romeo," and will be built at the Termoli engine factory alongside the new turbo four-cylinder. As for the rest of the Giulia, Autocar has been able to shine a light on a number of other details about the new midsizer. It will, thankfully, be rear-wheel drive, and designed to counter the "mostly cold and clinical" and soulless cars of the German competition, Maserati chief Harald Wester told AC. Some of the new sedan's structural elements will even be shared with Maserati's entry level model, the Ghibli. Most notable of all, though, is what the Giulia means for American consumers. After the limited-run 8C and the niche 4C, the new sedan will lead Alfa Romeo's long-awaited, large-scale return, where it will combat the popular BMW 3 Series, Mercedes-Benz C-Class, Audi A4, not to mention rivals like the Cadillac ATS and Lexus IS. Look for more on the Giulia next week when it's officially revealed in Milan.

LaFerrari XX to pack 1,050 hp

With 949 horsepower on tap, it would be hard to imagine Ferrari getting much more juice out of the 6.3-liter V12 hybrid powering its LaFerrari. But apparently, it's possible, as reports suggest that the forthcoming LaFerrari XX will pack somewhere closer to 1,050 hp.
This according to Top Gear, which reports that the successor to the Enzo-based FXX and the subsequent 599XX will be revealed next month in Abu Dhabi at the company's year-end Finale Mondiali extravaganza - the same event where, in years past, Ferrari has presented such extreme machines as the 458 Challenge Evoluzione, the aforementioned 599XX and the FXX Evoluzione.
When the subject of a LaFerrari XX first came up several months ago, Antonello Coletta - head of the department responsible for the XX program - said he couldn't picture the track version of the company's flagship hybrid hypercar being much faster or more powerful than the existing version. But where there's a will, there's a way. TG reports that the extra hundred horses have been corralled in the V12 and not in the electric motor, which will reportedly carry over essentially unchanged from the road-going model.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.