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The Prancing IPO

Owning a Ferrari is something that a lot of car nuts hope to achieve. If you cringe every time you see some celebrity put massive rims on a 458, or paint an F430 neon purple, then you are the kind of person that appreciates what a Ferrari is. It's not a status symbol that will somehow make everyone love you and think you the most amazing person. Rather it is a medium with which to connect yourself to the history and heritage that exists in Modena. The sights, sounds, and smells of the car are worth more than any "thumbs up" you might get driving down the street. The exclusivity of the brand is one of the mechanisms that helps preserve that absolute care it takes to create a Ferrari. Now I don't own a Ferrari, but I appreciate that the Mr. Enzo Ferrari had a very significant part in molding car culture and motorsports. That tradition was carried on by a lot of people after Enzo himself. During my formative years that person was Luca Di Montezemolo. Every time he stepped in front of the camera in his distinctively Italian suit and shoes, I knew Ferrari was in good hands. Just the attitude he had made me feel safe that this very significant part of car culture was in safe hands. He could be giving an interview in Italian and without understanding a single word (well maybe one word, Ferrari) knew he was going to keep the Ferrari in Ferrari. Enter Sergio Marchionne. Now I am a huge Sergio fan. This guy is not your typical auto exec. His office isn't in the highest part of the tallest tower in Auburn Hills, and he doesn't wear a hand-crafted suit made of million thread count cloth. Not dogging in the man's style (his wardrobe is for sure worth more than mine and most others), but basically he is normal guy that doesn't conform to what might be considered the norm. He is his own man. On top of all that, he is a financial wizard. I was skeptical when he took over the reins at Ferrari only because he seemed to have so much on his plate to begin with. In the end I knew a car-guy, albeit one with a CPA/MBA, was in charge. So now when I heard he wanted to spin off Ferrari, I started trying to guess how long it was going to be before the geniuses of Wall Street started pushing Ferrari to pump volume. I saw a horrible future where there was now some entry-level Ferrari with a turbo-six, and four doors...just so every 30 yr-old analyst could flash their Ferrari key at the bar. Then I started thinking about another thing, the value. What is it worth?

F1 driver underestimates talent needed for wet-weather burnout

Whoops. That's a word nobody wants to hear in racing, and that's especially true in Formula 1, where the cars cost untold millions to design, develop, build and operate. In other words, just about any 'whoops' is an expensive 'whoops.'
Kamui Kobayashi, who made his F1 debut in 2009 driving for Toyota, has always been known as a bit of a wild card in the sport. He is notoriously difficult to pass, driving as he does with seemingly reckless abandon, and he's not afraid to get tangled up with the world's best drivers in the world's fastest race cars.
That brash attitude sometimes serves him well. Other times... well, not so much. See what happens with Kobayashi tries to show off in a Ferrari F1 car for fans on a wet track in Moscow in the twin videos below.

Ferrari believes F1 title is still possible

Ferrari believes the changing shape of the Formula 1 championship battle, with points leader Nico Rosberg hitting a difficult patch, means its own title hopes are far from over. Despite more frustrations at the Monaco Grand Prix, where a poor qualifying showing left its drivers unable to fight for the win, both Sebastian Vettel and Kimi Raikkonen remain within striking distance of the leading Mercedes driver. Raikkonen is 45 points behind Rosberg - and only five behind Daniel Ricciardo - while Vettel is just one point further back. With the title momentum appearing to have shifted in recent weeks as Rosberg's winning streak has come to an end, team boss Maurizio Arrivabene believes the story of the championship this year has yet to be settled, as he predicted some 'interesting' times ahead. When asked if he feared the title was slipping away, he said: "No way. You saw Ricciardo here was quite good, and Hamilton is coming back. "So what we have to do is to keep our concentration, to keep focus, concentrate and look forward. This championship is going to be quite interesting I think." Qualifying frustration Arrivabene thinks that key to Ferrari's campaign going forward is in getting to the bottom of what is going wrong with qualifying, as again the team was slower in Q3 than in Q1. "I don't want to find any excuses, but we were not good enough in Barcelona in Q3 and it has happened also here - and we paid the price during the race," added Arrivabene. "It was a heavy price to pay, but I take the lesson that we need to really understand where the problem is. "If you compare Q1, it was more or less similar. Here in Q1 we were 1m14.1s and were slower in Q3. So there is the problem that we have to look for."Related Video: This article by Jonathan Noble originally appeared on Motorsport.com. Image Credit: Motorsport.com Motorsports Ferrari F1 motorsport.com