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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari extends Kimi Raikkonen's contract for 2016

Veteran Formula One driver Kimi Raikkonen's second stint with Ferrari will continue in 2016, and the team announced Wednesday it's extending the Finn's contract for another season. Financial terms were not disclosed. The 35-year-old is fifth in the driver's standings this year with 76 points heading into this weekend's Belgian Grand Prix. Nicknamed the "Ice Man," Raikkonen won the 2007 World Championship with Ferrari. He left the Scuderia in 2009 and dabbled in World Rally Championship and NASCAR competition, before returning to F1 in 2012 with Lotus. He's been back with Ferrari since the 2014 season. "We believe that extending Kimi's contract into the next season will provide further stability to the team," team principal Maurizio Arrivabene said in statement. "This has been our guideline, also considering the very good relationship between Kimi and Seb [Sebastian Vettel]. On our side, this shows our great confidence in him, and I expect this confidence to be well-rewarded." Raikkonen has teamed with Vettel (who's third in driver's points) to key the Scuderia's bounce-back season. Ferrari, the sport's oldest and most successful team, is second in the constructor's standings this year with 236 points, trailing Mercedes (383). "For me, to be able to stay another year at Ferrari means that the dream goes on," Raikkonen said in a statement. "The Scuderia is my family, as I always said, it's here I want to end my career. I am more committed than ever and I want to say thank you to the people who gave me this chance." The announcement comes as Ferrari prepares for its historic 900th grand prix. It's won 16 races in Belgium, including 12 victories as Spa-Francorchamps. The team's most recent win there was in 2009 – by Raikkonen. Related Video:

Exotic cars caught on video racing on neighborhood streets in Beverly Hills

A pair of supercars caught on camera racing around a quiet Beverly Hills neighborhood last week has residents fearing for their safety. The video shows a white Porsche 911 and a yellow Ferrari LaFerrari as they clipped parked cars and blew through stop signs while residents of the upscale community watched in horror. Freelance cameraman Jacob Rogers shot the video of the supercar shenanigans. He later confronted a man outside the house where the Ferrari eventually parked. He asked the man if he cared that he was endangering people's lives. The man became combative and claimed he had diplomatic immunity. "He told me verbatim, 'I could have you killed and get away with it,'" Rogers told NBC Los Angeles. "I told him, 'the press is allowed to be here on the sidewalk on a public street.' He said, '(Expletive) America' and threw a cigarette at me." The Ferrari's plates are from the oil-rich country of Qatar. The race ended with the Ferrari pulling into the driveway of a $45,000-per-month rental home, its engine compartment smoking. Police can be seen arriving in the neighborhood. Los Angeles police are currently investigating the incident. Even though the LaFerrari was still smoking when police arrived they haven't filed charges because no officer witnessed the illegal activities. When police approached the owner of the vehicle he denied doing anything illegal and again claimed diplomatic immunity. Police told NBC they are in contact with the State Department about the man's diplomatic status and the legality of the cars in the neighborhood. Beverly Hills isn't the only swanky zip code plague by hotshot supercar owners. Some of the most expensive homes in London can be found In the Knightsbridge neighborhood - and some of the most expensive cars as well. This summer, the local council of Knightsbridge and nearby Chelsea began exploring a Public Space Protection Order that would fine drivers who rev their engines, drag race on residential streets or blare music, according to Reuters UK. News Source: NBC Los Angeles Government/Legal Ferrari Porsche Racing Vehicles Supercars Videos illegal