2018 Ferrari 488 on 2040-cars

Auto blog

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Bertone's shark-nose Ferrari 250 set to break records

If Nuccio Bertone had one regret, it's that he didn't get to work more with Ferrari. "They have always been with Pininfarina," Bertone was quoted as saying toward the end of his career. "I would have liked to have done more for Ferrari." There were a few exceptions, like the atypical Dino GT4, the angular Rainbow concept of 1976, and the unique 250 GT you see here. Only this one wasn't just designed and crafted by Bertone – it was designed and crafted for Bertone. And now it's going up for auction. Inspired by the 156 Grand Prix racer, this one-of-a-kind 1962 Ferrari 250 GT SWB Berlinetta was commissioned by Bertone to showcase its capabilities at the Geneva and Turin motor shows that year, and to serve as Nuccio's personal wheels. The design was carried out by none other than Giorgetto Giugiaro, in close collaboration with Bertone, and is characterized by the shark nose that would look right at home on a week-long Discovery Channel special... if it were directed by Roberto Rossellini. It's painted in Blu Notte Metallizzato (Italian for "midnight blue metallic") with a rich burgundy leather interior. The only one of its kind, chassis 3269 GT has been part of the Lorenzo Zambrano collection for over three decades now. It's slated to cross the auction block for the first time next month at Pebble Beach. That's where Gooding & Company expects it will fetch around $15 million, which would (according to the archives at Sports Car Market) make it one of the most expensive Ferraris, and by some margin the highest-priced 250 GT SWB Berlinetta, ever sold at auction. 1962 Ferrari 250 GT SWB Berlinetta Speciale (Estimate $14,000,000-$16,000,000) Any coachbuilt Ferrari will stir excitement on the auction block, but 3269 GT is quite possibly the most important 250 GT SWB ever to be presented at public auction. Built for and personally owned by Nuccio Bertone to showcase his company at the Geneva and Torino Auto Shows in 1962, this one-off "sharknose" Berlinetta Speciale Ferrari is sure to electrify the Pebble Beach Auctions when Gooding & Company presents this Italian masterpiece in August. This unique Ferrari was one of the first cars penned by the well-known stylist, Giorgetto Giugiaro, while working for Nuccio Bertone. The two worked together to create one of the most viscerally moving designs in Ferrari's history, which was inspired by the world championship-winning Grand Prix car - the Ferrari 156 F1.

1967 Ferrari 275 GTB/4 is a love letter to Steve McQueen

There have been plenty of movie stars who've been into cars, but few genuine aficionados like Steve McQueen. The legendary King of Cool was known for driving his green Mustang and Porsche prototypes on the big screen, but in his private life, he loved his Ferrari.
There was, of course, his iconic 250 GT Lusso, but back in 1967, the actor and sometimes racer also bought a rare 275 NART Spyder. Sadly, that car was totaled a mere two days after he took possession, and there were no replacements available. So he bought this hardtop 275 GTB/4 instead.
Ferrari's Classiche department recently restored the car to pristine condition and RM Auctions sold it for over $10 million, but there's more to its story than its celebrity provenance and high hammer price. Listen to the guys who worked on it for McQueen tell the car's story in this latest video from the Aficionauto.