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LaFerrari design secrets explored at Ferrari museum

For every finished vehicle design we see, there are probably hundreds of drawings and models that have long since been discarded. Housed in its own room inside the Ferrari Museum in Maranello, the LaFerrari has a unique exhibit that shows off some of the car's design evolution, and Autocar caught up with Ferrari design director Flavio Manzoni for an even deeper look at what went into creating this hybrid supercar.
In addition to the final product, the LaFerrari exhibit also reveals some of the designs that didn't make the cut - two of which made it to the full-size scale model phase, though. The display shows off five different designs (three from Ferrari and two from Pininfarina) that were in the running to become the final LaFerrari.
The interview with Manzoni even adds in some juicy bits of info, including news that one of the potential LaFerrari designs has been locked away and could resurface as a special, one-off model. Manzoni gets in a couple of good quotes while voicing his opposition of the current retro design language currently being used by some automakers, as well. Check it all out in the video below.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.