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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari Lusso ownership will add some time to your morning commute

If you've ever driven a vintage vehicle on a regular basis, you know the process from getting from point A to point B is a bit more convoluted than simply hopping in and going. There are rituals to observe, checklists to run through and processes to address before ever touching the ignition. Neglect any one of a number of small tasks and you're likely to find yourself on the side of the road. James Chen, the owner of Axis Wheels, knows all about that. You see, he owns a gorgeous Ferrari Lusso, and coaxing the V12 under the hood to life requires a certain amount of procedure.
Once it's rolling, of course, all that premeditation seems entirely worth the effort. Chen does his best to keep the machine out of traffic, but refuses to keep the coupe sealed away in a museum, so he gets up early and takes to the canyon roads around LA before anyone else is awake. Atta boy.
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Ferrari wants to provide Red Bull with its own engines

Ferrari is proposing a different sort of arrangement that could provide Red Bull with the engines it needs to continue competing in Formula One. Rather than sell the team the same engines its own competition department uses, the Maranello outfit suggests creating a separate engineering program for Red Bull to get its own engine package. The issue of where Red Bull will get its engines has been looming over the paddock for several months. Though its current partnership with Renault yielded four straight world championships, the relationship has gone sour over the last couple of years as performance has dropped off. That has left Red Bull looking for a new engine supplier, but with Ferrari, Mercedes, and Honda all powering their own entries, none have been particularly keen to motivate Red Bull. A proposal to bring Volkswagen into the sport in partnership with the team fell apart in the wake of the diesel emissions scandal. And while the FIA may be moving ahead to bring an independent engine supplier into the series, that doesn't look likely to take shape in time for next season. Ferrari – like Mercedes and McLaren-Honda – says it won't simply hand one of its chief rivals the same engine package as it uses itself. But speaking to Motorsport.com at Ferrari's Finali Mondiali event at Mugello this weekend, Sergio Marchionne proposed a different course of action. That would involve making the building blocks of Ferrari's power unit, along with the wealth of its engineering talent, available to Red Bull for the team to plot its own engine development program in parallel to Maranello's own. The Ferrari chairman (and Fiat Chrysler chief) says he has already raised the idea with Red Bull chief Dietrich Mateschitz and his racing adviser Helmut Marko. If it does work out, we could potentially see Ferrari setting up similar programs with its other customer teams. Those currently include Sauber and Marussia, and Haas and Toro Rosso could soon join the mix as well. Adding Red Bull would mean that over half of the grid would be powered by Ferrari engines as soon as next season. Related Video: News Source: Motorsport.comImage Credit: Red Bull Motorsports Ferrari F1