Rosso Corsa Carbon Fiber Package Track Seats Steering Wheel Tacometer Low Miles on 2040-cars

Auto blog

Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Ferrari 458 Speciale is our Frankfurt fantasy [w/video]

This is the Ferrari 458 Speciale, and while its name might underwhelm, its performance and lineage more than make up for it. The successor to the proud line of hot, higher-performance, mid-engined Ferraris like the 360 Challenge Stradale and 430 Scuderia, the 458 Speciale is blessed with a 596-horsepower, 4.5-liter V8 and the ability to skip to 62 miles per hour in three seconds. It also comes with a not-so-subtle racing stripe, which we like.
Thanks to a scarcely believable curb weight of 2,844 pounds, special Michelin Pilot Sport cup 2 tires, and a few tweaks to the electronic diff, the Speciale is quite a dancer as well. Naturally, Ferrari is showing off the newest member of the scuderia at Frankfurt, and we made it a priority to see it in person. We've got a full gallery of live images above, a video and stock photography from Ferrari down below, and our original coverage of the car, from August, right here.

Two weeks and 2,000 miles in Ferrari's FF with Evo

EVO's Harry Metcalfe had some questions about the day-to-day livability of the Ferrari FF. When he brought those questions up to Ferrari, they suggested he take one for a couple of weeks and try it out for, as he calls them, "mundane duties." The image above is Metcalfe pointing to the 660-horsepower, all-wheel drive FF parked in one of his fields because, since he lives on a farm, mucking about the green is part of his daily routine. "It could use more ground clearance," he says, "but that's an option on this car."
He does get it on the "tarmac" and he likes it even more there than in the mud. Except for the buttons on the steering wheel; he thinks learning to use them is like learning to play guitar. He has a lot more to say besides that, and you can watch him expound for all of 17 minutes in the video below.