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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Manor GP exits bankruptcy, secures Ferrari engine deal

Those who considered Manor Grand Prix down for the count may be in for a surprise as the struggling Formula One team is clawing its way back onto the grid. According to the latest intel, the outfit has not only re-emerged from bankruptcy proceedings, but it's also secured an engine deal for this season. Now if the name Manor doesn't ring any bells for you, it's probably because it never raced under that name. At least not in F1. Manor Motorsport has been competing in lower-level formulae since 1990, and secured an expansion slot in the big leagues in 2009. By the time it actually reached the grid, it had secured title sponsorship from Virgin, and was subsequently taken over by Marussia, under whose banner it competed for several season until things started to unravel late last season. After Jules Bianchi crashed at the 2014 Japanese Grand Prix, it fielded only one car (that failed to finish) at the subsequent Russian Grand Prix and then dropped off the grid altogether. After failing to make it to the season closer in Abu Dhabi, the team was declared bankrupt. In an effort to regroup and make it back on the grid for the 2015 championship, it appealed to its rivals for special dispensation to run last year's car this season. Unfortunately, some of the other teams rejected the proposal, and it looked like it was all over for the struggling backmarker. But it retained its slot on the entry list and paid its fees, and has now emerged from bankruptcy proceedings, eager to get back into the action – even if it misses the season opener in a couple of weeks in Australia. The team is now focusing on completing its original design for the 2015 MR04 chassis. And it appears to have cleared a major hurdle as Ferrari has reportedly agreed to supply the team with last year's engine. We'll just have to wait and see whether that will prove enough to get the team back up and running – especially since it already sold off many of its assets. News Source: ESPN F1 (1), (2)Image Credit: Paul Gilham/Getty Earnings/Financials Motorsports Ferrari F1 manor

Autoblog Minute: New Civic, FCA UAW Agreement, Frankfurt

FCA reaches a tentative agreement with the UAW, Honda reveals the all-new 2016 Civic, and the Frankfurt Motor Show dazzles us again. Autoblog senior editor Greg Migliore reports on the Weekly Recap edition of Autoblog Minute. Show full video transcript text [00:00:00] FCA reaches a tentative agreement with the UAW, Honda reveals the all-new 2016 Civic, and the Frankfurt Motor Show dazzles us again. I'm senior editor Greg Migliore and this is your Autoblog Minute Weekly Recap. FCA reached a tentative labor agreement with UAW leadership. The major focus of the new deal reportedly includes: the eventual elimination of the two-tier pay scale [00:00:30] and pooling worker health care. Now that a leadership agreement is in place, the deal will be sent to FCA's rank-and-file. FCA has about 36,000 hourly employees. We got a first look at the interior and exterior of the 10th-generation Civic. Honda expects the new sedan to dominate the C-segment when it hits dealerships later this fall. Civic coupe, five-door hatchback, Si and Type R will all come later. The 2015 Frankfurt Motor Show is in the books and there was a lot of news to get excited about. [00:01:00] Porsche introduced a fully electric concept car in the Mission E. If they make this car, Porsche could give Tesla nightmares. We also saw SUVs from Jaguar and Bentley. There were two beautiful Italian convertibles from Ferrari and Lamborghini. Meanwhile, Mercedes introduced a concept of their own in the IAA - a vehicle that experiments with adaptable aerodynamics. Those are the highlights from the week that was. Be sure to check out my full recap this Saturday. Plus we'll have some added insight on General Motors' deal to [00:01:30] avoid federal prosecution. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. UAW/Unions Frankfurt Motor Show Bentley Chrysler Ferrari Honda Jaguar Lamborghini Mercedes-Benz Porsche Rolls-Royce Tesla Convertible SUV Concept Cars Electric Supercars Autoblog Minute Videos Original Video porsche mission e concept