Loaded F1 Carbon Fiber Hre Wheels Suspension Lift Scuderia Shields Camera System on 2040-cars

Auto blog

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Driver, track worker survive horrific Ferrari 458 crash at Suzuka

Two people are lucky to be alive after a brutal crash during a recent Ferrari 458 Challenge event in Japan. Driver Shigeru Terajima lost control of his machine on the Suzuka Circuit start/finish straight, left the course at nearly 200 miles per hour and struck the inside wall where a corner worker was standing and monitoring the race. The 458 immediately disintegrated, sending bits of carbon fiber bodywork, suspension components, wheels and tires scattering into the infield and across the race course. The passenger cell spun through the air before coming to a stop on its roof.
Miraculously, both Terajima and the corner worker survived the incident. While the driver was transported to a local hospital in serious condition, he's expected to make a full recovery. The track worker, meanwhile, saw the incident coming and dove out of harm's way at the last possible moment, saving him from the brunt of the impact. You can watch an observer's frightening footage of the Ferrari crash by scrolling below.

Christopher Ward chrono has actual metal from a Ferrari 250 GTO

We've seen watchmakers use all sorts of methods to make their timepieces more attractive to automotive enthusiasts, from carbon-fiber dials and titanium cases to the logos of partnering automakers and racing series. Some have even designed all-new watches to go with a specific make or model. But Christopher Ward has taken things a step further with its latest chronograph.
The new Christopher Ward C70 3527 GT chronometer eschews all the usual gimmicks and goes for a more interesting one: it actually includes in its construction metal taken from the restoration of a Ferrari 250 GTO - namely chassis number 3527 GT that belongs to one Irvine Laidlaw, a Scottish nobleman and one of the wealthiest individuals in the UK.
When Baron Laidlaw bought his GTO in 2005, he sent it in for a thorough restoration that involved replacing some corroded and damaged exterior body panels. The discarded metal was acquired by TMB Artmetal, which specializes in that sort of thing, and partnered with Christopher Ward to create this limited-edition timepiece. The metal was used to make the back plate on which the number 6 - in homage to 3527's iconic 6 GTO license plate - is etched by laser and placed under museum-grade sapphire crystal.