Ferrari 458 4.5 Liter Engine That Sounds Like A Ferrari Should on 2040-cars

Auto blog

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari 458 M spotted, is there a turbo under there?

While it's still absolutely beautiful and a performance marvel (especially in Speciale trim), the Ferrari 458 Italia has to keep up with the rapidly evolving world in supercars if it wants to continue its success. Ferrari seems to know that it can't sit back and relax, because we're now seeing a disguised 458 testing for the second time.
Since we first saw it, rumor has emerged that it updated 458, reportedly called 458 M, may follow the lead of the recently revised California by using its turbocharged 3.9-liter V8 engine. The mill makes 553 horsepower and 557 pound-feet in that application, but those numbers clearly won't be enough for the Prancing Horse, because the standard 458 already makes more. Instead, Ferrari is expected to turn things up significantly to produce around 670hp, even more than the already gutsy Speciale.
Of course, to make the big change work, the 458 M must be able to ingest huge quantities of cool air to feed those turbos, and the camouflage on this test car is likely hiding the body changes to make that possible. Ferrari does a great job here of disguising things up front on this prototype, making it frustratingly hard to spot any changes.

Chris Harris reviews his personal, two-year-old Ferrari FF [w/video]

Here's the kind of take you don't get too often. In fact, it hardly ever happens. Fan favorite Chris Harris has wanted a Ferrari FF since he saw it for the first time, but he couldn't get his bank account to comply with his desires. So he waited a couple of years for the price to come down, and found a specimen he could talk himself - and Ferrari Finance - into: a 2012 in Tour de France Blue with tan leather and 6,000 miles for the 'What, me worry?" price of 160,000 pounds ($249K US). Harris said that after putting 45,000 pounds down, his monthly payment is 1,400 ($2,177 US) pounds per month. He also said, "Sometimes you just have to do stupid things because you want to do stupid things." Five months in, Harris has no regrets, and in the beginning of the review he gets to one of the primary points that makes us fall in love with cars that can never be exploited on public roads: They make you feel equal parts badass and beastly and baronial at every speed. Or as Harris puts it, it's a "frankly ridiculous motorcar." In the best way. Check out his always-compelling take in the video. Related Gallery 2013 Ferrari FF: Review View 35 Photos News Source: Chris Harris on Cars via YouTubeImage Credit: Copyright 2014 Drew Phillips / AOL Ferrari Hatchback Luxury Performance Videos chris harris ferrari ff