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Ferrari California T showcases classic style in Shanghai

Ferrari may not have anything new to showcase this year (or at least nothing we haven't seen before) at the largest auto show in one of its largest markets, but it did roll into Shanghai with a rather stunning take on the California T. This drop-top Prancing Horse has been customized through the company's Tailor Made personalization program, taking its cues from the 1950s and early '60s. The bodywork has been done up in Grigio Ingrid – the same color Roberto Rossellini chose for Ingrid Bergman's 1954 Ferrari 375 MM. The interior, meanwhile, features a rather stunning swath of reddish-brown leather with waxed edges inspired by Jackie Kennedy, offset by black Alcantara, a matte grey metallic dashboard and virgin wool carpeting. The details cast what otherwise might not be Maranello's most beautiful model in a rather gorgeous light, and just goes to show the extent of the customization options available to the company's discerning clientele. Related Video: Tailor Made Elegance At Auto Shanghai a Ferrari California T inspired by two classic style icons Maranello, 20 April 2015 – Today, at Auto Shanghai (April 22-29, 2015)Ferrariunveiled a particularly stunning bespoke California T. This California T was created especially for the Chinese auto show to illustrate how Ferrari's "Tailor Made" program allows a client to commission a car according to his or her wishes. Since the 1950s, the Ferrari California series has embodied elegance, sportiness and versatility. In keeping with this spirit, Ferrari's design team chose to style this California T with timelesssophistication. For inspiration, the designers looked to two great icons of style, the actress Ingrid Bergman, known for her natural beauty and effortless chic, and the Kennedy familyas personified by the graceful Jacqueline Kennedy. Finished indemure "Grigio Ingrid" a color named for the unforgettable Ingrid Bergman who chose this very shade of grey for the Ferrari 375 MM Roberto Rossellini gave her in 1954, this California T has a touch of understatement.The interiors on the other hand are rich in materials and detail, taking their cues from the worlds of interior and furniture design as well as luxury goods.In particular the seats, in reddish brown, velvety"count prestige" leather, are a variation on theKennedee chair by Jean Marie Massaud, a design that in turn was influenced by the style of America's "former first family" the Kennedys.

Steve McQueen's Ferrari 275 GTB/4 to be auctioned in Monterey

We know from many, many years of watching classic car auctions, that there are certain qualities that ensure big money. For example, putting tiny silver horses and/or yellow badges on a red car will probably bring in a lot of cash. This is doubly true if said car hails from the 1950s or 1960s, and it's triply true if some dude drove it around in circles or if a celebrity owned it. That, friends, is how you make the serious dosh at auction.
Considering that, we should expect big, big things when this 1967 Ferrari 275 GTB/4 crosses the block at the big RM Auctions event during the festivities surrounding the 2014 Pebble Beach Concours d'Elegance.
Terrence Steven McQueen, better known as Steve McQueen and even better known as the coolest actor of the 1960s and 1970s, originally purchased this car while filming Bullitt in San Francisco, which should provide a big boost to its sale price.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding