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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Qatari sheikh flees US after speeding Ferrari [w/video]

A prominent Qatari national has reportedly fled the United States after a video ostensibly showing his Ferrari racing through the streets of Beverly Hills went viral. Although the exact identity of the driver remains unclear, it is believed that the yellow LaFerrari was owned by Sheikh Khalid bin Hamad Al-Thani, a member of the ruling family of Qatar, the country's former interior minister and a well-known racing enthusiast. The video below, which has already attracted some 1.5 million views (but contains language that may not be safe for the workplace), shows the yellow hybrid hypercar racing with reckless abandon against a white Porsche 991 GT3 through the swanky Los Angeles neighborhood. The Ferrari is shown scraping its chin spoiler on the road before pulling back into the driveway (alongside a black Bugatti Veyron) with smoke billowing out its engine bay. Neither of the European exotics appear to show much regard for traffic laws, running stop signs as they speed through a residential area. The Ferrari appears to be wearing Qatari plates, while the Porsche does not appear to be carrying plates at all - just some racing decals on the doors and hood. According to reports, the Ferrari belongs to Sheikh Khalid, but the identities of the drivers behind the wheel of either car has not been ascertained. The Al-Thanis are known for their supercar collection, which is shipped around the world for the enjoyment of royal family members. Their signature teal and black exotics are a regular site around London. The Beverly Hills Police Department confirmed that, when approach by officials, the driver claimed diplomatic immunity – which the driver may not actually have. "It is against a federal law for someone to claim diplomatic immunity when they don't have it," said police chief Dominick Rivetti. The Ferrari was not, according to reports, registered with the State Department as belonging to a credentialed diplomat. Al-Thani has since reportedly fled the country, and taken his cars with him. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: BBC, Effspot via YouTube Government/Legal Ferrari Porsche Supercars porsche 911 gt3 ferrari laferrari

Photographer streaks Ferrari California T in glow-in-the-dark paint

Swiss photographer Fabian Oefner is known for splashing paint and deconstructing cars to create beautiful and unique images. Like Ferrari, Oefner combines art, design and science in his creations. So he was a natural choice when the automaker began looking for a unique way to introduce the2015 Ferrari California T to the world. After taking the California T for a test drive, Oefner wanted to convey the feeling of the swift 553-horsepower vehicle, according to PetaPixel. Oefner scaled up his past experiments with color and blasted $190,000 the sports car with gallons of UV activated paint. By doing it in a wind tunnel with nothing but UV lights blazing down on the car, he hoped to capture the quickness of the California T while the car itself remained motionless. The resulting video is astonishing. The Ferrari looks as if it's being pulled out of the darkness by brilliant rivers of glowing color. The video, entitled 'The Art of Form', is a beautiful way to highlight the new design of this classic nameplate. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. A Look Inside the Art of Form from Ferrari USA on Vimeo. News Source: PetaPixel Weird Car News Ferrari California