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Ferrari builds one-off hybrid F12 TRS roadster

When Ferrari makes an open-top version of one of its V12 super-GTs, it typically comes in particularly low production numbers. Maranello only made 448 examples of the 550 Barchetta Pininfarina, 559 of the 575 Superamerica and 599 units of the 599 SA Aperta. What we have here, however, is not just the first F12 roadster we've seen yet, but also the most exclusive.
Called the F12 TRS, it's obviously based on the F12 Berlinetta, but with some key modifications. Not the least of which is the open-top body-style (which may or may not have a folding roof mechanism of some kind), coupled with some unique bodywork like a cowled rear deck and reshaped hood. But the TRS (which we can only assume is some tribute to the 250 Testa Rossa) is also said to pack an F1-derived KERS hybrid assist, presumably similar to the one in the LaFerrari - or more poignantly, in the 599 HY-KERS concept - to give the 6.3-liter V12 even more juice than the prodigious 730 horsepower it produces in stock Berlinetta form.
The vehicle, apparently spotted in the garage at the company's Fiorano test track, appears to be a one-off built by Ferrari's Special Projects division for one discerning and evidently very wealthy customer who is said to have paid $4.2 million for the privilege.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari and Apple deepening ties, FF gains Siri integration and standard iPad Minis

The exciting new LaFerrari wasn't all that Ferrari had to announce today at the Geneva Motor Show. Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.
According to Bloomberg, Di Montezemolo stated that the Ferrari FF would now come with iPad Minis as a part of the rear-seat entertainment system and Siri integration will be used with the infotainment system. Beyond the FF, though, it isn't clear what type of partnership will blossom between the two most powerful brands on the planet.