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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Weekly Recap: Ferrari, Ford and Porsche power up for Geneva

Monday was Groundhog Day. Tuesday, apparently, was Sports Car Day. The Ferrari 488 GTB, the Ford Focus RS and the Porsche Cayman GT4 all debuted within hours of each other ahead of their rollouts at the Geneva Motor Show. Three sporty machines, three vastly different approaches – and a lot of implications for enthusiasts. That's a day worth repeating. It also illustrates the opportunities automakers see in the performance market, which is expected to grow in the coming years. Ford estimates the segment has expanded 14 percent in Europe and surged 70 percent in North America since 2009. The Detroit Auto Show was evidence of this, and performance cars of every stripe debuted, including the Acura NSX, Ford GT, Alfa Romeo 4C Spider and several others. This isn't a fad. Performance cars aren't going away. The question is why? Stricter CAFE standards are looming in the United States, as are tighter emissions regulations in Europe. And no one expects gas prices to remain low in America. None of this matters for sports cars, and automakers are increasingly using them to elevate their images. That's why Dodge rolled out two 707-horsepower Hellcats last year. It's why Ford has decided to resurrect the GT for road and track. It's why in the depths of bankruptcy, General Motors continued work on the Chevrolet Corvette Stingray, not to mention the Z06. "Great brands are made one car at a time," Ford of Europe president Jim Farley said at the reveal of the Focus RS. Still, companies make those cars for different reasons. View 5 Photos Mainstream brands like Ford and Dodge want to build cars that get people talking, excite their bases and drive more potential customers into the showroom. They probably don't buy a Focus RS or a Hellcat, but suddenly the regular Focus hatch looks a bit hotter, and that V6 Charger seems to be just a touch more muscular. The halo of performance is alive and well in the eyes of automakers and their customers. "It's one of the most effective catalysts for ingenuity and innovation," said Joe Bakaj, vice president of product development for Ford of Europe. That also leads to a trickle-down effect. Some of the technologies inevitably make their way to other products. It's hard to think the new all-wheel-drive system in the Focus RS that distributes torque front to rear and side to side won't be used in other vehicles. It's different for Ferrari and Porsche.

Romania's Forza Rossa to join 2016 F1 grid

Bazac's Maranello ties have prompted speculation that Forza Rossa could be as closely affiliated with Ferrari as Hass. Formula One may be in a bit of a crisis at the moment, with two of its smaller teams collapsing into bankruptcy, but there may yet be light at the end of the proverbial tunnel as two new teams are gearing up to take their place. One of those teams is Forza Rossa, and while we haven't much anything about the Romanian entry in in recent months, a new report from Pitpass indicates that plans are well under way – if not without their complications. Forza Rossa is being backed by a number of Romanian parties, including veteran race strategist Colin Kolles (who was most recently involved in the Caterham buyout) and Ion Bazac, former government minister and Ferrari's Romanian importer (pictured above next to Giancarlo Fisichella). Interestingly, the latter's ties to Maranello have prompted speculation that the team could be at least as closely affiliated with Ferrari as Haas (the American team being started by industrial machinery magnate and NASCAR team owner Gene Haas). A third Romanian individual – former soccer player Constantin Cojocar – turns out to have been the one who bought Caterham Sports Ltd, the company which designed and built the cars for the Caterham F1 Team until its recent collapse. The plan was to supply chassis and components to both Caterham and Forza Rossa, but Cojocar evidently had trouble paying the bills and keeping the lights on. Caterham's bankruptcy, however, could present a golden opportunity for Forza Rossa to scoop up the assets of both the team and the manufacturer at a good price, building the new team on the burnt foundations of the old one – even if it has already been granted the go-ahead by the FIA to form its own entry. That, however, won't happen until 2016 at the earliest, whittling down the grid in the meantime from 22 cars to 18. According to the arrangement between the FIA, Formula One Management and the teams, that threshold would oblige at least the leading teams to make up the lost places on the grid by fielding a third car each – something they couldn't prepare in time for US Grand Prix this past weekend, but which could be put into action for next season.