2014 Ferrari 458 Base 2dr Convertible on 2040-cars

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Shell Ultimate Automotive Enthusiast contest returns to send winner to Barrett-Jackson and Maranello

The first Shell V-Power Ultimate Enthusiast contest was held last year and sent finalists to a VIP experience at the Barrett-Jackson auction in Scottsdale, while the grand prize winner went to Maranello, Italy for some intimate time with Ferrari. The Dutch member of the seven sisters is doing it again this year: from now until September 17 anyone who wants a chance to live the same adventure can submit stories and photos that prove why they're the ultimate enthusiast.
Among the judging panel will be Roger Penske, Craig Jackson of Barrett-Jackson, drag racer Don Prudhomme, Tony Marini of Hot August Nights, Car and Driver chief Eddie Alterman, Road & Track honcho Larry Webster and last year's contest winner Harold Craige (pictured above with his wife at Fiorano).
Anyone in the US is welcome to submit. Three finalists will be flown to Scottsdale for a three-day VIP tour of Barrett-Jackson's January action, and they'll get a year's worth of V-Power premium gasoline. The grand prize winner will be announced in Arizona, and that person will get a week in Italy to explore the Ferrari factory complex and drive one of the company cars on the Fiorano track. Having been to the Maranello factory ourselves, we can attest that it's a bucket-list item for anyone who truly digs cars.

Mansory Stallone makes a man out of Ferrari F12

The Mansory Stallone you see above isn't the first such transmogrification of a Prancing Horse. This one is based on the Ferrari F12 Berlinetta, but the first honor, as far as we can tell, went to the Stallone based on the 599 GTB Fiorano. The F12 version was unveiled at the Geneva Motor Show this year, but we missed out, and we were sure you wouldn't want to miss it.
As with its predecessor, this one gets a total makeover, from the new front clip and hood to the side skirts, new rear end, rear diffuser and rear wing. There is additional muscle for the 6.0-liter V12, too - a tweaked ECU and sports exhaust with a stainless steel muffler getting matters up from 740 horsepower to 775, and torque from 509 pound-feet to 535. Moving things forward is a set of bespoke, staggered, lightweight aluminum wheels, 21 inches up front, 22 in the back.
The showstopper is inside, where a red and black leather treatment and redesigned steering wheel will make the cabin a very intense place to be. Check out the press release below for the minutiae, and the high-res gallery above for more angles.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding