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Model waves checkered flag too soon at F1's Canadian Grand Prix

MONTREAL — Formula One said on Sunday it will review its procedures after the Canadian Grand Prix ended in confusion and embarrassment when a celebrity waved the checkered flag a lap too soon. The gaffe did not affect the outcome of the race, which was won by Ferrari's Sebastian Vettel, but the German said he was left double-checking his lap counter while checking in with his pit before carrying on to run the full 70 laps. "Fortunately we had radio, fortunately I had the lap count in the car, and the pitboard was accurate — but if you lose radio and maybe the pitboard is not there, then you back off," said Vettel after notching his 50th career win. "I was just worried, I told them also on the last lap, then people don't jump on the track, waving flags and celebrating, because we're still going at full pace." The official results were later determined based on the 68th lap to avoid any impact the early flag might have had. Formula One race director Charlie Whiting said the error was caused by simple miscommunication between the official starter and crew in the starter's tower, which resulted in model Winnie Harlow — a friend of Mercedes world champion Lewis Hamilton — waving the flag prematurely. "It was a miscommunication between the start platform and the guy they call the starter here," explained Whiting. "He thought it was the last lap and asked them at the top to confirm it, they confirmed it. "They thought he was making a statement when in fact he was asking a question. "He told the flag waver to wave it a lap early. It was as simple as that, it wasn't anything to do with the fact it was a celebrity flag waver. "The celebrity was not to blame." Celebrities are often given the honor of waving the checkered flag at motor races, which has occasionally resulted in unintended flubs. Brazilian soccer great Pele famously reacted too late when Ferrari's Michael Schumacher won at Sao Paulo's Interlagos circuit in 2002, brandishing the flag instead as the later finishers appeared. While the incident on Sunday produced shrugs and even a few chuckles, there were also very real safety concerns, as course workers often come out of their safety areas to stand alongside the track waving flags. "We need to review procedures and make sure we have a very simple procedure for every circuit," added Whiting. "We're dealing with different human beings, different countries, different languages and it's not always absolutely perfect.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Mercedes sues Ferrari-bound F1 engineer for stealing secrets

Mercedes is suing one of its Formula One engineers, one Benjamin Hoyle, claiming he was planning to take sensitive data to a competitor. An experienced powertrain engineer, Hoyle came to Mercedes AMG High Performance Powertrains in 2012 with previous experience at Prodrive and Cosworth. One of four team leaders at the company, Hoyle headed up the performance application department until he notified his employers of his intention not to seek renewal of his contract that expires at the end of this year. Once they found out that Hoyle was switching to Ferrari, the higher-ups at Mercedes reassigned him to other, less sensitive duties, however Hoyle was reportedly discovered accessing race reports and other sensitive data relating to the performance of the team's engines. In response, Mercedes has filed suit against Hoyle, claiming that he "and potentially Ferrari have gained an unlawful advantage." The German automaker is seeking the return of all documents and the payment of its legal fees. It also seeks to prevent Hoyle from working for another F1 team throughout next season. Mercedes AMG High Performance Powertrains is the Daimler's F1 engine division. Based in Brixworth, UK, it was founded back in 1983 together with Ilmor before Mercedes bought it outright. Aside from the company's own works team, the outfit this year powered Williams, Lotus, and Force India, and previously worked with McLaren as well as Sauber. This is not the first time that a case of industrial espionage has emerged in F1. A similar controversy erupted in 2007 surrounding engineers Nigel Stepney and Mike Coughlan. The highly publicized incident became known as "Spygate" or "Stepneygate" and involved the illegal sharing of secrets between Ferrari, McLaren, and Renault. News Source: BloombergImage Credit: Martin Meissner/AP Government/Legal Hirings/Firings/Layoffs Motorsports Ferrari Mercedes-Benz F1 industrial espionage