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Why the Ferrari Enzo Ferrari debuted in Charlie’s Angels | The Car Stays in the Picture

The irregular series, The Car Stays in the Picture , covers the sometimes bizarre backstories of the real stars of movie favorites: the cars. In our last one, we covered the iconic Porsche 928 from Risky Business. This time, it's a homely hypercar's unusual footnote in history. The inelegantly named, and inelegantly styled, Ferrari Enzo Ferrari was, a technological triumph when it was unveiled in 2002 at the Paris Motor Show. The successor to the equally, but distinctly, unlovely F50, it was Maranello's latest ultra-exclusive supercar. It had a price tag and spec sheet to match: 6-liter V12, 6-speed Formula One-inspired electrohydraulic transmission, 660 hp, $650,000. It was also, at that fateful reveal in the City of Light, fresh off of a plane from Malibu, where it had just touched North American soil for the first time – or at least North American sand. It had been driven on a beach by a bikini-clad Demi Moore, in her star turn as a villain in the second filmic reboot of the 1970s Jigglevision TV show, Charlie's Angels, subtitled, appropriately enough Full Throttle. All of which begs the automotive question we love to ask at The Car Stays in the Picture: How the hell did something like this ever happen? "It was a combination between us having a very strong connection in Hollywood, and knowing the dealer, Giacomo Mattioli of Ferrari of Beverly Hills, that has always been quite prominent, used by a lot of movie directors," says Marco Mattiacci, the vice president of the Ferrari and Maserati brands in North America at the time. "But one of the things we were doing then was trying to find placements for Maserati. And we had to leverage that appeal of Ferrari." The Enzo was thus something of a Trojan Prancing Horse, with the re-launch of Maserati USA hiding inside – a carrot leading not a stick, but a trident, or maybe some slightly less familiar vegetable, like broccoli rabe. "In that movie, there was the Enzo. But there is also a 2002 Maserati Spyder. That was more of the key product placement. We had to place the Maserati," Mattiacci emphasizes.

1957 Ferrari 250 Testa Rossa sells for record $39.8 million

This might not come as a shock, but ultra-rare vintage cars are only going to get more expensive as time rolls on, particularly if there's a prancing horse on the car's nose. For example, in 2011, a Ferrari 250 Testa Rossa sold for $16.39 million. In February 2012, a 1964 250 GTO sold for nearly $32 million. Later that year, a 1962 250 GTO sold for $35 million. It was the most expensive car ever sold, making last year's 275 GTB/4 NART Spider and its $27.5-million auction price seem like a drop in the platinum-lined bucket. Now, there's been another high-dollar Ferrari sale.
An unrestored, 1957 250 Testa Rossa was reportedly sold for over $39 million, making it the most expensive car ever sold in the United Kingdom. Just for perspective, $39 million is about 28 LaFerraris or roughly 128 F12 Berlinettas. It's not the most expensive car ever sold, but it still represents a huge sum of money for a classic car. Part of the reason for chassis number 0704 - the car pictured above is 0714, which sold for a mere $12.2 million in 2009 - being sold for so much is down to its excellent provenance.
It made its race debut at the 1957 24 Hours of Le Mans, although it failed to finish. Phil Hill and Peter Collins racked up wins with this exact car in Buenos Aires and Sebring, according to the folks at Hemmings. Combining race wins by a former Formula One World Champion with an unrestored example of an extremely rare car (one of just 34 250 Testa Rossas ever built) makes its monumental sale price almost seem reasonable.

Top tier supercars go for top dollar at RM Sotheby's Pinnacle Portfolio auction

Ferraris continue to rake in money during classic car auctions, and the sale of RM Sotheby's Pinnacle Portfolio collection during Monterey Car Week is only further proof of that. The Prancing Horse grabbed four of the top five spots among the 25 vehicles crossing the block. The leader among them was a 1964 Ferrari 250 LM with an extensive racing history that went for $17.6 million, according to the company's unofficial numbers sent to Autoblog. The only vehicle to keep Ferrari from locking out the top five was a 1998 McLaren F1 LM-Specification that went for $13.75 million. It's claim to fame included being the second-to-last road version of these famous supercars built. Plus, the coupe is only one of two with the LM spec package, which included the 680-horsepower racing version of the V12. Showing more modern Ferraris are also appreciating, a 2005 Enzo went for $6.05 million, taking third place. This example was the last one ever made and was originally gifted by the company to Pope John Paul II. However, he had the car sold for charity. Similarly special, fourth went to a 1994 F40 LM racecar for $3.3 million. Finally, a 1967 275 GTB/4 rounded out the top five also at $3.3 million. Amazingly, the vehicles in the Pinnacle Portfolio came from just one person who the company only identified as a "private US-based gentleman collector." Check out the gallery to see all 25 rolling across the block, including a Toyota 2000GT, Porsche 959, and Jaguar XJ220.