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Maserati Levante could get a V8 to battle the Cayenne Turbo

Maserati's new Levante crossover is based on the platform shared by the Ghibli and Quattroporte sedans. The Quattroporte's top engine is a 523-horsepower, twin-turbo 3.8-liter V8. When asked if that engine would fit in the Levante, a Maserati engineer gave the answer we were hoping to hear almost immediately. "Yes, it fits, and we have a prototype already," said Davide Danesin, the head of Maserati vehicle programs. The Levante will launch with two models, both of which use the 3.0-liter twin-turbo V6 that Ferrari builds for Maserati, but in two different tunes. The first generation of the V6 launched in the Ghibli and Quattroporte. While the V8 is only currently used in the rear-drive Quattroporte GTS, Danesin assures us that packaging the V8 and an all-wheel-drive system works. There is that prototype, after all. The fact that Danesin volunteered that a V8 prototype exists leads us to believe it's being very seriously considered, since manufacturers reluctantly acknowledge that there will even be a future, let alone one that will bring new, as-yet-unannounced products. Maserati officials caution that it may be tough to make a case for such a vehicle, however, as the over-500-hp SUV segment is pretty small, at about 12,000 units per year by their estimates. It's also relatively crowded, with the logical bogeys being the Porsche Cayenne Turbo (520 hp) and Turbo S (570 hp) and the Range Rover Sport SVR (550 hp). None of them will touch the Levante's upcoming American cousin, the Hellcat-powered Jeep Grand Cherokee Trackhawk, but that's cool. View 21 Photos We'd guess that the yay/nay on a V8 Levante will hinge on the overall popularity of the new model as well as the mix of 345-hp Levante versus 424-hp Levante S models once customers start ordering. Which is to say, if you think you'll want a V8 Levante eventually, get out there and buy a few Levante S models when they hit dealers this October. In other Maserati powertrain news, we're told the second-generation V6, which makes 20 more horsepower in its angriest tune and debuts in the Levante, will show up in the Ghibli and Quattroporte "soon." We'd peg that at mid-cycle refresh time, which should be in a year or so. The second-gen V6 gets its extra power from re-profiled camshafts, some redesign work on the heads, and other tweaks, likely in software. Oh, and for more on the first Maserati crossover and that updated engine, watch for our first drive of the twin-turbo V6 Levante very soon.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Drive like a prince: Join us for a walk through Monaco's car collection

Small, crowded, and a royal pain in the trunk lid to drive into during rush hour, Monaco sounds like an improbable location for a huge car museum. And yet, this tiny city-state has been closely linked to car culture for over a century. It hosts two major racing events every year, many of its residents would qualify for a frequent shopper card if Rolls-Royce issued one, and Prince Rainier III began assembling a collection of cars in the late 1950s. He opened his collection to the public in 1993 and the museum quickly turned into a popular tourist attraction. The collection continued to grow after his death in April 2005; it moved to a new facility located right on Hercules Port in July 2022. Monaco being Monaco, you'd expect to walk into a room full of the latest, shiniest, and most powerful supercars ever to shred a tire. That's not the case: while there is no shortage of high-horsepower machines, the first cars you see after paying ˆ10 (approximately $11) to get in are pre-war models. In that era, the template for the car as we know it in 2023 hadn't been created, so an eclectic assortment of expensive and dauntingly experimental machines roamed whatever roads were available to them. One is the Leyat Helica, which was built in France in 1921 with a 1.2-liter air-cooled flat-twin sourced from the world of aviation. Fittingly, the two-cylinder spun a massive, plane-like propeller. Government vehicles get a special spot in the museum. They range from a Cadillac Series 6700 with an amusing blend of period-correct French-market yellow headlights and massive fins to a 2011 Lexus LS 600h with a custom-made transparent roof panel that was built by Belgian coachbuilder Carat Duchatelet for Prince Albert II's wedding. Here's where it all gets a little weird: you've got a 1952 Austin FX3, a Ghia-bodied 1959 Fiat 500 Jolly, a 1960 BMW Isetta, and a 1971 Lotus Seven. That has to be someone's idea of a perfect four-car garage.  One of the most significant cars in the collection lurks in the far corner of the main hall, which is located a level below the entrance. At first glance, it's a kitted-out Renault 4CV with auxiliary lights, a racing number on the front end, and a period-correct registration number issued in the Bouches-du-Rhone department of France. It doesn't look all that different than the later, unmodified 4CV parked right next to it. Here's what's special about it: this is one of the small handful of Type 1063 models built by Renault for competition.