2013 Ferrari 458 Italia Coupe White Over Black Low Miles Sport Wheels on 2040-cars

Auto blog

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari Classiche gives 250 GT a new lease on life [w/video]

There are plenty of workshops filled with skilled craftsman who'd be glad to restore a classic Ferrari. But many are opting to sending their vintage Prancing Horses back to the factory in Maranello to be worked over by the company's own Classiche department. Like this Ferrari 250 GT SWB Berlinetta Competizione, for example. The car was delivered new to Scuderia driver Dorino Serefani, who rarely drove it and sold it in 1964 to a Frenchman who crashed it. He in turn sold it to a Belgian who brought it back to life, repainted it dark blue and gave it a black interior. Another former F1 driver Jacques Pollet bought it next and repainted it in gray, before another Belgian owner bought it in 1984 and had it resprayed yellow in 1992. That's a lot of color changes over the years, but its next owner had yet another livery in mind. He took to Ferrari Classiche in March of last year and had it brought up to spec, this time selecting a Pininfarina gray with a brown interior. The restoration process took 14 months and involved restoring the engine, bodywork, suspension, and rolling stock. Now after more than a year of work, the process is complete and the owner has retaken delivery of the classic Cavallino just the way he wanted it This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. A new lease of life for a 250 GT SWB An extensive 14-month restoration Maranello, 2 December – 14 months of meticulous work – that's how long it took the Ferrari Classiche Department to restore the engine, bodywork, suspensions and running gear of a 250 GT SWB Berlinetta Competizione to pristine condition. The car arrived in Maranello in March 2014 and work began in the summer of the same year, only finishing last week when it was returned to its delighted owner. Famous names. According to the few documents available, the 250 GT SWB Berlinetta Competizione's first owner was Dorino Serafini, a GT and Formula 1 driver who also delivered a podium position in the 1950 Italian Grand Prix for the Scuderia Ferrari. However, he rarely used this particular car, except in fairly low profile races. In 1964, the 250 GT SWB was purchased by Frenchman Rene Richard. Unfortunately, he crashed it and then sold it on to the Belgian driver Lucien Bianchi who was a brilliant mechanic. After it was repaired, the car was given a dark blue livery with a black interior.

Ford Mustang Shelby GT350R named Road & Track Performance Car of the Year

With a 526-horsepower, 5.2-liter V8 that roars to 8,250 rpm, it's really hard to consider the 2016 Ford Shelby Mustang GT350R an underdog in any fight. However, the Shelby held the lowest as-tested price and was only middle of the pack in terms of power in Road & Track's 2016 Performance Car of the Year challenge. The 'Stang's numbers clearly didn't tell the whole story about the potent coupe because Ford's muscle car grabbed the title in this year's test. A model needs to be new or significantly updated to be eligible for the honor, and R&T found an impressive slate of eight candidates this year. The challengers included the Bentley Continental GT3-R, Cadillac ATS-V Coupe, Chevrolet Corvette Z06, Dodge Viper ACR, Mercedes-AMG GT S, and Porsche Cayman GT4. The Ferrari 488 GTB was the most expensive of the bunch with an as-tested price of $347,942, which is five times more than the Shelby. Once the group was together, R&T hustled them over curving roads and on the National Corvette Museum Motorsports Park. There was a lot to love about the Shelby, even in this impressive crew. "With a flat-plane crank and Sport Cup 2 tires, the GT350R is a Mustang turned up to 11," editor-in-chief Larry Webster said in the announcement of the results. The GT350R joins some great company. Past winners include the Porsche 911 GT3 last year and the Corvette in 2013. For some fantastic photography and the complete appraisal of these performance machines check out R&T's website for the full story. Related Video: ROAD & TRACK NAMES THE FORD MUSTANG SHELBY GT350R THE 2016 PERFORMANCE CAR OF THE YEAR New York, NY (November 9, 2015) – Road & Track today named the Ford Mustang Shelby GT350R the 2016 Performance Car of the Year, beating out seven of the world's best new sports cars. The article appears in the December/January issue, on newsstands November 17, and on RoadandTrack.com. "With a flat-plane crank and Sport Cup 2 tires, the GT350R is a Mustang turned up to 11," said Larry Webster, editor-in-chief of Road & Track. "Not only does the car have soul and harness so much firepower with such ease, but the real achievement here is that it's so approachable. It's a car you can't help but love." The Mustang Shelby GT350R was the winner by a runaway vote.