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Maranello cracks down on rent-a-Ferrari rackets

A crackdown by policy makers in Maranello, Italy, means that visitors to Ferrari's headquarters and museum can't as easily experience the brand's famously sonorous engines for themselves. Several businesses in the city had rented the Prancing Horse's sports cars to tourists for brief drives, but the screaming powerplants got on locals' nerves enough to force new rules to curtail these joyrides. According to CNBC citing an Associated Press report, the various rental businesses had 37 Ferraris and offered a variety of packages to tourists. For example, a 10-minute drive in a F430 Spider was as inexpensive as 80 euros ($87 at current rates). The drivers wanted to get the most from their brief time at the wheel and often sped around the city. While there were no major accidents from the vehicles, the local cops still pulled over 450 of these folks through the first nine months of 2015. The new legislation in Maranello and Fiorano limits the times the test drives can happen and bans the companies from luring customers outside of the Ferrari museum. "We have lost 80 percent of business," the owner of one of these firms said in the report. The rental agencies already challenged the measures in court but lost. It doesn't offer quite the same experience, but Ferrari fans can still get the occasional earful from the brand's engines by staking out the Fiorano test track. We often see the company's future and sometimes classic models there making wonderful noises. Related Video: News Source: CNBCImage Credit: Marco Vasini / AP Photo Government/Legal Ferrari Driving Safety Performance Supercars test drive maranello

Ferrari and Apple deepening ties, FF gains Siri integration and standard iPad Minis

The exciting new LaFerrari wasn't all that Ferrari had to announce today at the Geneva Motor Show. Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.
According to Bloomberg, Di Montezemolo stated that the Ferrari FF would now come with iPad Minis as a part of the rear-seat entertainment system and Siri integration will be used with the infotainment system. Beyond the FF, though, it isn't clear what type of partnership will blossom between the two most powerful brands on the planet.

Marchionne: FCA, but not Ferrari, interested in Formula E

It seems like automakers have been clamoring to get on board with Formula E lately. In just the last few weeks a number of manufacturers have either become more directly involved, or otherwise announced entry into the series in coming years. That includes Audi, BMW, Mercedes-Benz and Porsche, with the latter two abandoning other series to join the electric one. Now, FCA CEO Sergio Marchionne says his company might join Formula E as well, according to Motorsport. Previously, Marchionne had toyed with the idea of bringing Ferrari into the Formula E field, but now says that would be unlikely. Instead, he thinks an FCA brand would be a better fit, perhaps Alfa Romeo or Maserati. At the moment, Maserati seems like the best fit, as Marchionne just announced that the brand would electrify its entire lineup after 2019, with each car it sells having either a hybrid or electric powertrain. Fans would probably be excited to see Maserati return to racing, and Formula E would be a good test laboratory for the development of electric propulsion technology. Still, another brand could represent FCA in Formula E, and apply the knowledge learned there to its vehicles, as Marchionne says half of the FCA fleet will be electrified by the end of the company's five-year plan ending in 2022. Marchionne said that while Ferrari won't be directly involved, he doesn't know which FCA brand – Alfa Romeo, Dodge, Chrysler, Fiat, or Maserati – would enter. As interesting as an electric Dodge race car would be, it seems unlikely, especially because of, well, Maserati. We're hoping it's Jeep, though. Related Video: News Source: MotorsportImage Credit: ALBERTO PIZZOLI/AFP/Getty Images Green Alfa Romeo Ferrari Maserati Green Culture Electric Racing Vehicles Sergio Marchionne FCA Formula E