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Ferrari F12 gunning for GT-R's Nurburgring lap time?

Ferrari may not play the Nürburgring lap time game to the extent that Porsche, Nissan and Radical do, but it has been known to go for some lap times of its own. And now an F12 Berlinetta has been spotted lapping the Nordschleife in an apparent record attempt.
The F12 reportedly had the track all to itself for about an hour and a half, suggesting one of two possibilities: either Ferrari is testing an updated version, or it's going for a lap record with the existing version. While it's impossible to tell what may be going on under the sheetmetal, the communications equipment taped to the roof appear to be the only outward modifications, and would seem to indicate the latter more than the former.
In between warm-up and cool-down laps, the F12 reportedly lapped the circuit in 7 minutes and 48 seconds - which wouldn't be anything spectacular in and of itself, but that lap apparently included 40 seconds of cool-down between T13 and Hatzenbach, suggesting a possible 7:08 lap time. That's the time which Nissan recently recorded in the GT-R Nismo, indicating that Ferrari could be going for Godzilla's top time as the fastest front-engined, street-legal car ever to lap the 'Ring, ahead of the Dodge Viper ACR, Lexus LFA with the Nürburgring Package and Corvette ZR1 (but behind Ferrari's own track-bound 599XX, which clocked a 6:58 lap time four years ago).

Ferrari still finalizing LaFerrari hardware? [w/videos]

McLaren, Ferrari and Lamborghini helped make this year's Geneva Motor Show one of the most exciting in recent memory, but the LaFerrari might be a little further away from production than its McLaren P1 hypercar rival. According to GTSprit.com, it sounds like Ferrari is still trying to hammer out the the car's details to ensure the lucky 499 souls laying down $1.5 million aren't left in the dust by a brightly colored McLaren.
While it's not clear what sort of things Ferrari is still working on, the continued development aspect is somewhat substantiated by the fact that the 949-horsepower hybrid supercar is still running around Italy wearing camouflage - albeit light camo. As proof of this, the site also found a pair of enthusiastic amateur spy videos that get some good rolling shots of the LaFerrari out testing. They also show how well the car can handle a roundabout. Both videos are posted below.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding