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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari FXX K could get even more extreme Evoluzione version

Whenever a new Ferrari comes out – a mid-engined one especially – speculation begins to ramp up over how the boys in Maranello could make it even faster. When the 458 Italia was revealed, for example, focus immediately turned to what would become the 458 Speciale – just as the F430 begat the 430 Scuderia before it. Ditto LaFerrari, which was instantly projected to breed a new track variant, and that's exactly what we got with the debut of the FXX K in Abu Dhabi last month. And now that it's here, speculation is beginning to mount for an even more hardcore Evoluzione version. Look over the history of Ferrari's Corse Cliente version and you'll see the original Enzo-based FXX was followed by an FXX Evoluzione, and the subsequent 599XX bred a similarly enhanced 599XX Evoluzione. It would stand to reason, then, that an FXX K Evoluzione could be in the cards, but it won't come anytime soon. Speaking with Autocar, Ferrari test driver, former grand prix pilot and Le Mans winner Marc Gene said, "Right now, I think we cannot improve" on the FXX K, "but no doubt something will come up. I wouldn't be surprised if it happens, but it won't be in two years." Approximately three years separated the debut of the FXX and FXX Evo, but the 599XX was only out for a year or two before the 599XX Evoluzione came around. If and when a FXX K Evo does arrive, Gene figures it will focus more on weight reduction, efficiency and handling than on power. As it is, the FXX K already produces 1,035 horsepower, after all. Given the nature of the XX development program, however, owners of the FXX K can expect their track machine to get incrementally more advanced as the Prancing Horse marque uses the program to test new components.

Car Club USA: Ferrari Club of America

Car Club USA heads to Florida for the Rolex 24 Hours of Daytona, where, for the Ferrari Club of America, the real fun begins the day after the storied endurance race. Ferrari owners from across the country gather every year to watch the pros on race day, and then take over the track to get a chance to run their Italian Stallions at speed. "The key to the Ferrari club is that we're a bunch of like-minded people," says Steve Selz, Director of the Ferrari Club of America Florida Region. "We're a bunch of enthusiasts who really have a passion for the Ferrari mark." Watch as owners of a 458 Italia, 430 Scuderia and genuine MOMO World Sports Car to the track to enjoy their Ferraris and improve their lap times. Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog.