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Ferrari 458 Italia becomes most expensive prize ever on Price Is Right

In case you haven't been paying attention, it's "Big Money Week" on the long-running The Price Is Right televised game show. In a nutshell, it means that more than a million dollars in cash and prizes are up for grabs for those lucky enough to "come on down," play some games and correctly guess product retail prices.
Moments after opening the show Thursday, host Drew Carey broke the unexpected news. "Today you are going to see the single-most-expensive prize in the history of the daytime Price is Right," he boasted before the curtains were pulled back to review a brand-new Ferrari 458 Italia Spider.
To win the car, the contestant had to play "Three Strikes" - blindly pulling numbers out of a bag and putting them in the correct price sequence before grabbing three dreaded red strikes. As expected, your typical The Price Is Right contestant is about as familiar with today's retail Ferrari pricing as they are with fractional jet ownership. We won't spoil the fun of whether or not a lucky contestant gets to drive the $285,716 exotic home (and pay a midsize sedan's worth of taxes), but feel free to speed ahead to about the three-minute mark on the video below to watch the reveal.

1957 Ferrari 335S sells for $34.9M, still not most expensive Ferrari ever sold

Here's your reminder that the price of a good vintage Ferrari is absolutely staggering – the 1957 335S that just sold at an Artcurial auction in Paris for $34.9 million isn't even close to a record when it comes to Prancing Horses crossing the block. While this 335S still represents a hell of a lot of money, we're actually wondering why it didn't do better. For one, this car, chassis number 0674, has the all-important racing provenance collectors crave. It's been raced by legends Mike Hawthorne and Sir Stirling Moss. In its first year of competition, Wolfgang von Trips took it to second place at the Mille Miglia, while Peter Collins and Maurice Trintigant drove it to sixth at the 12 Hours of Sebring. It even recorded the fastest lap at the 24 Hours of Le Mans (although it retired with engine problems just 56 laps into the race). So yes, consider the provenance box checked. Besides famous racers and races, it was owned by some huge names in the Ferrari world, including Luigi Chinetti, the founder of the North American Racing Team and the first Ferrari importer in the US. But for the past 45 years, it was a part of the legendary Bardinon Collection, which was known for its wide array of high-quality Ferraris. While the 1957 335S falls short of the record-holding 1962 250 GTO sold by Bonhams for $38.1 million during the Pebble Beach Concours d'Elegance festivities in 2014, it's still one of the most expensive cars ever sold at auction. And hey, it even landed in the meaty part of its $31.2 million to $35.6 million estimated sale price.

Ferrari pays tribute to Niki Lauda with one-off 458

Though Niki Lauda may today be chairman of the Mercedes F1 team, anyone who's seen Rush will know that he's inexorably tied to Ferrari. And it's that bond that Ferrari has celebrated with this special-edition 458 Italia.
Commissioned by an evidently dedicated fan through Maranello's Tailor Made program, this one-off 458 features a red paintjob with white roof and gold wheels. It's a livery that apes the cars Lauda drove for the Scuderia in the mid-70s, and carries through with tricolore racing stripes over the roof and throughout the red-stitched black leather interior.
Not the most subtle treatment we've seen, but then the Italia is hardly a subtle car to begin with. Lets just hope this particular example manages to steer clear of going up in flames as have so many 458s - and one notable 312 T2. Feel free to read more in the press release below.