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The Prancing IPO

Owning a Ferrari is something that a lot of car nuts hope to achieve. If you cringe every time you see some celebrity put massive rims on a 458, or paint an F430 neon purple, then you are the kind of person that appreciates what a Ferrari is. It's not a status symbol that will somehow make everyone love you and think you the most amazing person. Rather it is a medium with which to connect yourself to the history and heritage that exists in Modena. The sights, sounds, and smells of the car are worth more than any "thumbs up" you might get driving down the street. The exclusivity of the brand is one of the mechanisms that helps preserve that absolute care it takes to create a Ferrari. Now I don't own a Ferrari, but I appreciate that the Mr. Enzo Ferrari had a very significant part in molding car culture and motorsports. That tradition was carried on by a lot of people after Enzo himself. During my formative years that person was Luca Di Montezemolo. Every time he stepped in front of the camera in his distinctively Italian suit and shoes, I knew Ferrari was in good hands. Just the attitude he had made me feel safe that this very significant part of car culture was in safe hands. He could be giving an interview in Italian and without understanding a single word (well maybe one word, Ferrari) knew he was going to keep the Ferrari in Ferrari. Enter Sergio Marchionne. Now I am a huge Sergio fan. This guy is not your typical auto exec. His office isn't in the highest part of the tallest tower in Auburn Hills, and he doesn't wear a hand-crafted suit made of million thread count cloth. Not dogging in the man's style (his wardrobe is for sure worth more than mine and most others), but basically he is normal guy that doesn't conform to what might be considered the norm. He is his own man. On top of all that, he is a financial wizard. I was skeptical when he took over the reins at Ferrari only because he seemed to have so much on his plate to begin with. In the end I knew a car-guy, albeit one with a CPA/MBA, was in charge. So now when I heard he wanted to spin off Ferrari, I started trying to guess how long it was going to be before the geniuses of Wall Street started pushing Ferrari to pump volume. I saw a horrible future where there was now some entry-level Ferrari with a turbo-six, and four doors...just so every 30 yr-old analyst could flash their Ferrari key at the bar. Then I started thinking about another thing, the value. What is it worth?

Max Verstappen wins rain-soaked German Grand Prix

HOCKENHEIM, Germany — Max Verstappen won a chaotic and rain-soaked German Grand Prix on Sunday as championship leader Lewis Hamilton finished 11th and his Mercedes teammate Valtteri Bottas crashed near the end. Verstappen kept his composure on a treacherous track to clinch his second victory this season and seventh of his Red Bull career, topping a surprise podium ahead of Ferrari's Sebastian Vettel — who started from last — and Toro Rosso driver Daniil Kvyat. "It was amazing to win, it was really tricky out there, you had to be focused," Verstappen said. "It was about trying to not make too many mistakes. You learn over the years. I'm very happy with the result." Following this week's crushing heatwave, wet weather caused Hockenheimring havoc as drivers took up to six pit stops for new tires and several crashed at the same spot where a section of tarmac was notoriously slippery. Ferrari driver Charles Leclerc was in contention for a podium, despite starting from 10th, but crashed after switching for quicker tires and slid off the track, over the gravel and into the barriers. Remarkably, Hamilton had the same mishap moments later, mangling his front wing after losing control at the same corner. He came in for a new wing and tires, but it took Mercedes by surprise and a painfully long stop cost him any chance of victory. For Vettel it was a remarkable turnaround, and almost the opposite to last year — when he crashed near the end after leading the race from pole position and Hamilton won, having qualified only 14th. "It was a lot of fun, it was very tough to read what the smartest move was in the conditions," Vettel said. "I stayed tidy in the whole race. Congratulations to Max, he was superb." The red-clothed Ferrari mechanics and engineers mobbed the four-time F1 champion, doubtless relieved after the team's botched qualifying on Saturday. Vettel could not even get out on track to set a time and Leclerc's qualifying bid was undone late in the session, forcing him to start 10th. For Kvyat it was a third career podium but, above all, a point proved. The 25-year-old Russian driver was ruthlessly replaced at Red Bull by Verstappen after just four races of the 2016 season, and could not even get a seat in F1 last year. "Amazing to be back on the podium," Kvyat said. "The race was crazy. Incredible roller-coaster, like my whole career." The track was drenched by the time the race started. For safety reasons, a safety car was deployed.

Haas pens partnership with Ferrari

Gene Haas is undertaking quite the initiative by starting his own Formula One team instead of simply buying an existing one. And he's making it even harder on himself by laudably insisting on quartering the operation at his home base in North Carolina. But to get onto the grid by 2016, he's going to need some help.
Fortunately that appears to be just what he's getting thanks to a new partnership with no less accomplished an outfit than Ferrari - which, despite not having won a championship since 2008, remains far and away the most successful team in the history of grand prix racing, with sixteen constructors' championships, fifteen drivers' titles and 221 grand prix victories to its name.
Haas Automation, the CNC machine manufacturer over which Gene Haas presides and which funds his various racing activities, has just signed a sponsorship deal with Scuderia Ferrari that has already seen the Haas logo appear on the F14 T that Fernando Alonso and Kimi Raikkonen drove in the British Grand Prix this past weekend. More than a sponsor, Haas Automation has become an official supplier to the Maranello squad, but is expected to lead to even closer cooperation that will help get the American F1 team up and running in time for the 2016 world championship.