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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Here's the first production Ferrari Sergio, and it's already been delivered

Not even three months after its production announcement, Ferrari has already delivered the first Sergio, a wildly modified 458 Spider meant to honor Sergio Pininfarina, founder of the eponymous design studio that has turned out so many memorable prancing horses. Unsurprisingly, the roofless Ferrari, the first of six, was delivered to the Middle East, going to the SBH Royal Auto Gallery in the United Arab Emirates' capital, Abu Dhabi. Ferrari handed over the keys at the Yas Marina Circuit, which is currently playing host to the Finali Mondiali Ferrari, the same place the FXX K debuted earlier this week. With a 605-horsepower, 4.5-liter V8, the Sergio can hit 60 miles per hour in just three seconds, although this particular Ferrari is about a lot more than performance. The Pininfarina styling is the real focus here, giving a few lucky owners the opportunity to enjoy concept-car styling in a road-legal machine. Unlike the original Sergio, that debuted at the 2013 Geneva Motor Show, though, the production model is somewhat tamer. Blame the necessity that is the windshield. That, though is the most significant change in evidence. All the very best parts of the concept car have seemingly made it through to production, including the lovely forward-swept rollbar and the stylish black element that defines the profile. Take a look up top for the official images from Ferrari, and then scroll below for Maranello's press release. The first Ferrari Sergio arrives in the UAE Abu Dhabi, 5th December 2014 – The first Ferrari Sergio has arrived in the United Arab Emirates. It has been delivered today to its new owner, the SBH Royal Auto Gallery in the UAE, at Abu Dhabi's Yas Marina Circuit, where the Finali Mondiali Ferrari are being staged and which is home to the Ferrari World theme park. Designed by Pininfarina, just six of this incredibly limited edition roadster are being built. The car was created to celebrate the spirit and core values of the historic Cambiano company in the 60th anniversary year of its collaboration with the Prancing Horse. Needless to say, Sergio was the only possible choice of name for the model, in homage to great Sergio Pininfarina, who sealed the unique, longstanding partnership with Ferrari. The Ferrari Sergio is a genuinely radical car. It is both exclusive and spare in the sense that every single element aboard is focused entirely on performance.

Rosberg survives the Mexican mess | 2016 Mexican Grand Prix recap

Roughly ten messy laps defined the Mexican Grand Prix – five laps at the start and five at the end. Those laps included a couple of actual wrecks and a few more near wrecks that turned the entire day into chaos. To have any chance of winning the 2016 Driver's Championship, Lewis Hamilton needed to get his Mercedes-AMG Petronas across the finish line ahead of teammate Nico Rosberg. Once again we got a weekend full of vintage Hamilton, the Brit dominating the from Friday to Sunday, except for the first corner of the first lap. Pole-sitter Hamilton reached Turn 1 clearly in front of the field. But he couldn't make the corner and stay on track, so he zipped into the runoff area and over the grass, rejoining at Turn 3 still ahead of the field. The stewards didn't penalize Hamilton, one commentator's explanation being that Hamilton "was not battling another car." The non-action left car #44 to enjoy a lights-to-flag win. At that very same corner, Rosberg also availed himself of the runoff area. His infraction seemed destined to incur a penalty until replays showed that Max Verstappen in the Red Bull slid wide and bumped Rosberg, causing the German to go off track. No penalties were handed out there, either. Verstappen would return to hound Rosberg later in the race when angling for second place. Verstappen took a stab through Turn 4 on Lap 50 of the 71-lap race, but ran off the track and lost touch with the Mercedes by Lap 55. Ferrari got half of its strategy right in Mexico, putting Sebastian Vettel hard on the charge in the final stint. The German got within DRS range of Verstappen on Lap 67, with Red Bull's Daniel Ricciardo a little more than a second behind Vettel. On Lap 68, Verstappen pulled the same move as Hamilton at the beginning of the race: the Dutchman ran wide through Turn 1, zoomed over the grass and rejoined the track at Turn 3, staying ahead of Vettel the whole time. With three laps remaining, the stewards chose to investigate after the race. In spite of Verstappen's own team telling he probably needed to cede position to Vettel, Verstappen stayed in front and slowed just enough to put Vettel under threat from Ricciardo. On Lap 70 Ricciardo had closed up to Vettel's gearbox. Headed for Turn 4, Vettel swung outside to take the corner. When Ricciardo moved inside to pass, Vettel moved inside to block the Aussie while both cars were in the braking zone. The Ferrari made light contact with the Red Bull, but Vettel held his position through Turn 5.