2011 Ferrari 458 Italia Msrp $323,000+ Nero Over Nero on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

1962 Ferrari 250 GTO Sells For $38 Million At Auction

A 1962 Ferrari 250 GTO became the most expensive car ever sold during an automotive auction Thursday night when a buyer paid $38 million for the vehicle at a Bonhams event. Only 39 of the racers were ever built, and it is a favorite among collectors. One reportedly sold for $52 million in a private sale. If true, it would be the most expensive car ever purchased. Another Ferrari GTO built for legendary racecar driver Stirling Moss sold for $35 million in 2012. Thursday's sale broke the auction record set at a Goodwood auction last year of a Mercedes W196R that was driven by Juan Manuel Fangio to wins in the 1954 German and Swiss Grand Prix races by $8 million. Pretty good for a car that went to the auction block with no reserve, meaning there was no minimum price set for the sale of the car, though bidding started at $11 million, according to the Los Angeles Times. The Ferrari 250 GTO was the star of the show, but it wasn't the only rare Ferrari on the auction block. Bonhams brought ten of the most collectable Ferraris in the world on stage, including a 1962 250 GT Short-Wheelbase Speciale Aerodinamica that went for $6.875 million, a 1953 250 Mille Miglia Berlinetta driven to racing victory by Phil Hill for $7.26 million and even a 1978 312 T3 Formula One car for $2.31 million. All told, the Ferraris sold for $65.945 million, according to Autoblog.

Ferrari celebrates Singapore's independence with special F12

Singapore is marking 50 years of independence this year, and Ferrari is celebrating the occasion with a one-off F12 Berlinetta. The SG50 edition was ordered from the Tailor Made program by Ital Auto, the official Ferrari importer for the Southeast Asian metropolis. The model is distinguished by a special red and white livery that mirrors the colors of the Scuderia and the country's flag. The bodywork is done up in a custom shade of metallic red called (appropriately enough) Rosso Singapore. It's offset by Bianco Italia racing stripes, wheels, wing mirrors, and aero appendages, including the front spoiler, side sills, and rear diffuser. The treatment continues inside the two-seat cockpit with a mix of black leather and technical fabrics, offset by red and white accents and a Singaporean lion emblem on the headrests. The words "Singapore 50th Anniversary Edition 1/1" adorn the sill plate and lower rim of the steering wheel. Of course most of us will never see this particular F12 up close. But until Maranello takes the wraps off the anticipated enhancements for the Berlinetta, this gives us an idea of the possibilities available to buyers of the 12-cylinder super-GT. Related Video: