2011 Ferrari 458 Italia Hard Top on 2040-cars

Auto blog

Race Recap: 2014 Hungarian Grand Prix a thrilling wet mess

Three Free Practice sessions left us thinking Lewis Hamilton looked good to claim another victory for Mercedes AMG Petronas and close up the Driver's World Championship race, but the first qualifying session for the 2014 Hungarian Formula One Grand Prix threw out that script. A fuel leak in Q3 set Hamilton's car aflame and he never set a time. His chassis damaged beyond repair, the team built him a new one and he started from pit lane. That same session also claimed Ferrari's Kimi Räikkönen, when a bad call about whether to go out again dropped him down to 17th and out for the day.
Without a real challenge, that put Hamilton's teammate-slash-nemesis Nico Rosberg on pole in the other Mercedes, followed by a resurgent Sebastian Vettel in the first Infiniti Red Bull Racing, Valtteri Bottas in the first Williams and Daniel Ricciardo in the second Red Bull. Fernando Alonso waved the scarlet in fifth for Ferrari but figured he could be in third place by the end of the first lap. Felipe Massa put the second Williams in sixth, followed by Jenson Button in the first McLaren, Jean-Eric Vergne getting up to eighth for Toro Rosso, Nico Hülkenberg in ninth for Force India and Kevin Magnussen in the second McLaren.
When rain poured on the 4.381-kilometer Hungaroring before the race, every script up and down the field got rewritten, and they would continue come in for revision almost every one of the 70 laps.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari reopens wind tunnel after 18-month refurb

Ferrari is not a company used to being behind the curve, but if you've been wondering how the Scuderia has lost so much territory on the Formula One circuit to a relative newcomer like Red Bull, part of the answer could come down to its wind tunnel.
Seriously, the wind tunnel? Yes, the wind tunnel. Aerodynamics play an increasingly vital role in F1 racing, and while Red Bull has one of the best in the business, Ferrari's hasn't been running right for some time now.
A year and a half ago Ferrari shut down the galleria del vento at its headquarters in Maranello, citing problems with "correlation" - that is, a major discrepancy between the results it got in the wind tunnel, in CFD computations and on the racetrack. Having narrowed the problem down, the Scuderia embarked upon a major overhaul. It's been using Toyota's facility in Cologne, Germany, in the meantime, but as team principal Stefano Domenicali put it, not having your own wind tunnel on premises "is like playing basketball with one hand behind your back." Now the renovations reportedly complete, however, and Ferrari will begin using its wind tunnel again next month.