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Watch the Ferrari LaFerrari get put through its paces by Top Gear and Evo

Do you know what today is? Well, besides being the anniversary of the signing of the Louisiana Purchase (thanks France!), Consumer Protection Day in Thailand and Michael Waltrip's birthday, April 30 marks the expiration of the first of two embargoes on the Ferrari LaFerrari.
That means you're probably going to see quite a bit on Ferrari's hypercar in the coming days. One of the first things we've stumbled across is this video from our friends at Top Gear. Now, this isn't Jeremy, James and Richard playing with the ultra-powerful hybrid (although it's probably only a matter of time before the LaFerrari arrives at Dunsfold), it's the TG magazine crew. It's best to think of the Top Gear video as an appetizer, though.
The main course comes from Evo, which has a far lengthier and more detailed spot, running a full 10 minutes of fun. Dickie Meaden samples the 900-plus-horsepower monster on both the Italian roads and the Fiorano test track. We won't spoil the outcome, so be sure to take a look below for both videos.

Ferrari takes over Rodeo Drive to introduce F60 America

Unless you own a very special Ferrari, the only way you were going to park on Rodeo Drive in Beverly Hills today was to walk there and sit down on a bench. Otherwise, occupying the length of the plutomaniac's thoroughfare was everything from a 1948 166 MM Barchetta, the very first Ferrari imported to the United States, to the brand new 458 Speciale A, introduced at the Paris Motor Show earlier this month. A collection of 60 significant Ferraris were on display to celebrate the marque's 60th anniversary as a US citizen, and it was the most impressive gathering of Italian metal we've seen since the company threw its 50th anniversary event at Pebble Beach a decade ago. How about a Le Mans class-winning 250 GTO, the 1954 375 MM Scaglietti Coupe that won best of show at Pebble Beach back in August, or one of the stunning 330 P4 race cars that was part of the 1-2-3 finish at Daytona in 1967? All parked on Rodeo Drive.
The special-est of them all received an introduction from new company chairman Sergio Marchionne, that being the F60 America. Only for the US, with all ten of them already sold for a reported $2.5M each, the F60 America reaches back to early America-branded offerings like the 340 and 375, and US-focused convertibles like the 1967 275 NART Spider, 1969 365 GTS4 Daytona Spider and 2005 575 Superamerica.
Unlike those Spiders, however, the F60 America is a voluptuous departure from the F12 Berlinetta it's based on, with the subtracted top opening up the flex of its hips, pairing nicely with the swell over the front fenders. As we told our photographer Drew Phillips, we're looking at the future of Pebble Beach, and you can enjoy it in the photos above or the rest of the Ferraris on display in the gallery below.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.