2011 Ferrari 458 Italia 2k Miles on 2040-cars

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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Race Recap: 2014 Singapore Grand Prix is back-to-front

To paraphrase Guy Fawkes, 'Remember, remember the twenty-first of September.' That's the day the 2014 Formula One Championship took another big turn - and at one of the year's least interesting races, traditionally - putting Lewis Hamilton back at the top of the standings. Not only that, it did so by borrowing the template from the British Grand Prix this year: put Hamilton in front, retire Nico Rosberg.
It was close until then, though, Hamilton lining up on pole for Mercedes AMG Petronas just seven thousandths of a second ahead of Rosberg. Daniel Ricciardo, the year's greatest opportunist, took third ahead of his teammate Sebastian Vettel in the Infiniti Red Bull Racing, followed by Fernando Alonso in fifth for Ferrari. The Williams' looked like they'd be in trouble on Friday, but as usual they dredged up some pace on Saturday, Felipe Massa taking sixth ahead of Kimi Räikkönen in the second Ferrari, the second Williams of Valtteri Bottas in eighth. Kevin Magnussen saved a little bit of face for McLaren in ninth, and Daniil Kvyat did another solid job to line up tenth in his Toro Rosso.
Before it even started, the race wouldn't look the same.

Ferrari picks up ex-Sauber driver Esteban Gutierrez as test pilot

With McLaren's long-awaited confirmation of Fernando Alonso and Jenson Button, the grid for the 2015 Formula One World Championship is finally complete. (That is, at least, aside from the bankrupt Caterham and Marussia teams, whose fate for next season still remain open.) But with the big game of musical chairs now drawn to a close, not everyone who had a seat this year will have one the next. And that includes one Esteban Gutierrez, who lost his ride with Sauber but has landed a test driver role with Ferrari instead. Gutierrez climbed up through the formula racing ladder, winning the 2008 Formula BMW Europe and 2010 GP3 titles before getting his start as a test driver with the Sauber team – a role which he held for two seasons while simultaneously putting up a good fight and winning races in GP2. Sauber promoted him to the race seat in 2013 (when he placed a career-best seventh place at the Japanese Grand Prix) and kept him on board for another season. But after failing to finish in the points even once this past year, both he and veteran team-mate Adrian Sutil were both replaced for next season. Taking their place will be Marcus Ericsson (who drove for Caterham this year) and newcomer Felipe Nasr (who served this season as test driver at Williams). That's left Gutierrez without a race seat, but Scuderia Ferrari has snapped him up as its official test and reserve driver for next season. In that capacity he'll be offered the chance to drive top-flight machinery and hone his skills with a front-running team, and will be on standby should either Sebastian Vettel or Kimi Raikkonen be unable to drive at one grand prix or another. Most of the other teams have yet to confirm their third drivers, but Williams recently announced it was promoting Susie Wolff to the job and McLaren confirmed Kevin Magnussen was bumped down for next season to make way for Alonso. The move may strike some as odd since Gutierrez is not part of the Ferrari Driver Academy development program, but Sauber has long shared close ties with the Maranello-based team. Ferrari supplies engines to Sauber, which in turn sometimes graduates drivers to the Scuderia. Former Ferrari drivers Felipe Massa and Giancarlo Fisichella both drove for Sauber, and current drivers Vettel and Raikkonen both got their starts there as well. A Mexican driver is back to Maranello Maranello, 15 December 2014 – Ferrari announces that, as from next season, Esteban Gutierrez will become part of the Scuderia workforce.