2011 Ferrari 458 Italia 2dr Cpe on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

2015 Ferrari 458 Speciale

I wasted my last hour with the 2015 Ferrari 458 Speciale pacing the polished concrete floor of Home Depot. My quest was to find an industrial-strength adhesive that would permanently bond me to the bright-red Italian's carbon-fiber racing seat. At that moment, I was determined to spend the rest of my life with this Ferrari - glued behind its F1-inspired steering wheel - selfishly dismissing trivial matters like eating, bathing and all future interaction with my wife and kids.
After reviewing literally hundreds of exceptional vehicles, many considered the finest enthusiast offerings each automaker has to offer, I had finally found my mechanical soulmate - the limited-production 458 Speciale. I somehow became convinced that cementing myself within its spartan cabin would ensure that our love affair would never end. My plan was ingenious, assuming the hardware store still had a large bottle of Gorilla Glue on the shelf.
Simply put, there is no better way to start a weekend than with a gassed-up Rosso Corsa Ferrari 458 Speciale parked in your driveway and instructions to "Enjoy!"

Former Ferrari chief Montezemolo to be chairman of Alitalia

Luca di Montezemolo may be 67 years old, but he's not quite ready to retire just yet. Not, at least, if the latest reports emanating from Italy are to be believed. According to Reuters, the longtime former Ferrari chief is due to be named chairman of Alitalia.
The troubled Italian airline is on the verge of being bailed out after years of financial difficulty, with Etihad Airways of the United Arab Emirates set to take a 49-percent stake in the company. While the reports have yet to be confirmed by the parties involved, Reuters cites multiple inside sources in revealing that the airline's board met last week and agreed to appoint Montezemolo as chairman, with current Etihad chief James Hogan to act as chief executive officer.
Montezemolo, of course, long served as chairman of Ferrari, having assumed leadership of the company not long after founder Enzo Ferrari died. He also served as chairman of the Fiat group for several years after the passing of Umberto Agnelli, and has headed numerous trade organizations and sporting bodies. But his tenure at Ferrari and the broader Fiat Chrysler Automobiles empire came to an end two months ago when clashes with Fiat chief Sergio Marchionne saw Montezemolo step down.