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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

James May's Ferrari 488 GTB road test makes us miss Top Gear

Whoever the BBC lines up for the next iteration of Top Gear, the reality with which we're coming to grips is that the show will likely never be the same. The question is whether the departing hosts will ever be the same without each other, and without the show that brought them together. This clip could go a long way towards answering that question, though. In this video review for the Driving section of the Sunday Times, James May joined the gaggles of gathering journalists in Maranello to check out the new Ferrari 488 GTB. And suffice it to say, it's not quite as entertaining (or even as well-informed) as most of the segments in which we've grown accustomed to seeing Captain Slow driving fast cars. James does have some rather relevant experience he might have imparted, though, seeing as how he didn't just drive the ultimate version of the preceding model – he went out and bought himself a 458 Speciale shortly before losing his job. So with GBP200k of car payments to make, we're hardly surprised to see him fronting for another operation. Whether it's worthy of him or not, you'll want to watch the clip to decide for yourself.

Ferrari going with turbo V8s, hybrid V12s

More for less – that's what automakers are striving for: more output with less fuel. For some that means downsizing and employing turbochargers. For others, it means going hybrid. With its latest models, Ferrari has embraced both – or rather, either – but don't expect its twelve-cylinder engines to get a set of snails, or its V8s to get an electric assist. The latest intel paints a picture of Ferrari going two different routes. As it is, the company offers (much like it has for the past several decades) both V8 and V12 supercars, and it's bringing both types into the modern era, but in different ways. As demonstrated with the California T and 488 GTB, Maranello's eight-cylinder models will shrink in capacity but add turbochargers to increase their output while decreasing their fuel consumption. Meanwhile the engine in the LaFerrari showcases the direction in which its twelve-cylinder models will go: hybrid V12 powertrains. "There will be no turbos on our V12s," an unnamed source reportedly told Autocar. "Expect instead to see 48-volt systems on the next generation." With the eight-cylinder models already having adopted their turbochargers, that means we can expect the replacements for the FF all-wheel-drive shooting brake and F12 Berlinetta two-seater to go hybrid in their next iteration. We'd expect the former to arrive first, with the hybrid F12 to arrive sometime thereafter. The company first toyed with the prospect of a hybrid twelve with the 599 HY-KERS concept showcased at the 2010 Geneva Motor Show. The first production application for the hybrid system was on LaFerrari, but of course the Scuderia developed a much smaller 1.6-liter V6 that's both turbocharged and electric-assisted for Formula One. Related Video: