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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Pininfarina Ferrari Sergio updated for very limited production [w/video]

We first met the Pininfarina Sergio concept at the 2013 Geneva Motor Show. And while we figured it'd just be a purely conceptual creation, the Italian design house, in collaboration with Ferrari, have worked to bring it into production, albeit with a very, very, very limited run. The road-going version of the car, now called the Pininfarina Ferrari Sergio, makes its debut here at the 2015 Geneva Motor Show, with things like, you know, a windscreen, and other necessary elements for use on the road. The car is meant to commemorate the 60th anniversary of Pininfarina working with Ferrari, and only six examples will be produced for private customers. With the Prancing Horse tie-in, it'll come as no surprise to learn that the Sergio is based on the 458 Spider, though we aren't sure if we like the custom Pininfarina body work as much as the standard Ferrari on which its based. Still, it's a unique creation, and you can check it out for yourself in the gallery above. Featured Gallery Pininfarina Ferrari Sergio: Geneva 2015 View 15 Photos Image Credit: Live photos copyright 2015 Drew Phillips / AOL Geneva Motor Show Ferrari Convertible Performance Videos 2015 Geneva Motor Show pininfarina sergio

Ferrari CEO Amedeo Felisa reportedly stepping down [UPDATE]

Update: In a statement to Autoblog, Ferrari USA predictably responded: "We do not comment on rumors. There is no announcement at this time." Rumors are currently swirling in the European media that Ferrari CEO Amedeo Felisa (pictured above) is stepping down from his position at the Prancing Horse. An exact timeframe isn't clear at this time. Motori Online from Italy indicates Felisa might not leave the company until September, whereas Autocar reports that he has already resigned from the Italian automaker. Autoblog has reached out to Ferrari for clarification, but the Maranello-based firm has not yet officially confirmed any of this speculation. Felisa has been the company's CEO since 2008 when Jean Todt stepped down. He joined Ferrari in 1990 as the director of product development and became general manager there in 2006. Felisa was also among people thought possible to take the role as chairman when Luca di Montezemolo left the Prancing Horse last year. Sergio Marchionne retained that role. If these rumors prove true, Felisa's departure would be the biggest corporate shakeup at Maranello since di Montezemolo's departure. The move would also come at a time that's not particularly pleasant for Ferrari or its corporate parent. Marchionne recently indicated that the Prancing Horse was just days away from filing the prospectus for its imminent initial public offering. The Fiat Chrysler Automobiles executive had previously put Ferrari's value at around $11 billion. So far, all we have are rumors and reports, but as soon as we know more, so will you. Stay tuned.