2010 Ferrari 458 Italia Base Coupe 2-door 4.5l on 2040-cars

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Haas pens partnership with Ferrari

Gene Haas is undertaking quite the initiative by starting his own Formula One team instead of simply buying an existing one. And he's making it even harder on himself by laudably insisting on quartering the operation at his home base in North Carolina. But to get onto the grid by 2016, he's going to need some help.
Fortunately that appears to be just what he's getting thanks to a new partnership with no less accomplished an outfit than Ferrari - which, despite not having won a championship since 2008, remains far and away the most successful team in the history of grand prix racing, with sixteen constructors' championships, fifteen drivers' titles and 221 grand prix victories to its name.
Haas Automation, the CNC machine manufacturer over which Gene Haas presides and which funds his various racing activities, has just signed a sponsorship deal with Scuderia Ferrari that has already seen the Haas logo appear on the F14 T that Fernando Alonso and Kimi Raikkonen drove in the British Grand Prix this past weekend. More than a sponsor, Haas Automation has become an official supplier to the Maranello squad, but is expected to lead to even closer cooperation that will help get the American F1 team up and running in time for the 2016 world championship.

Kimi out, Bottas in at Ferrari?

Things have not gone well for Scuderia Ferrari driver Kimi Raikkonen since he returned to the team in 2014. After a pair of strong seasons for Lotus that saw him finish third and fifth, the Finn ended last season in 12th, 106 points behind his teammate, Spaniard Fernando Alonso. His 2015 fortunes have improved – he currently sits in fourth, only a spot behind teammate Sebastian Vettel – but he's been remarkably inconsistent, struggling with the SF15-T, a car that was specifically designed to work with his driving style. He only has a single podium this season, was forced to retire in Australia after a bad pitstop, and he crashed out of the most recent round in Austria. Clearly, Kimi should just stay away from races starting in "Austr." That advice may have come too late, though, as rumors are bubbling up that Ferrari may be swapping its Finns, dropping Raikkonen for his young countryman, Valtteri Bottas. Fox News, citing a report from Germany's Bild, claims Ferrari has made an offer to Bottas' current team, Williams, to secure his services. It doesn't sound like the British team will give him up all that easily, though. According to Fox, Williams enjoys a contractual "option" on the 25-year-old Finn's contract for next season, and that Ferrari would need to buy that contract out to steal him away. Bild claims the Italians have offered $4.4 million, but Williams' second-in-command, Claire Williams, wants nearly four times that. Ferrari has, rejected that figure, allegedly and unsurprisingly. Should the two sides come to a compromise, German and Sahara Force India driver Nico Hulkenberg seems to be the popular choice to take the open Williams seat, Fox is reporting. It's unclear where Raikkonen would end up next. And with that, we consider the 2015 Formula 1 silly season officially open.

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.