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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Marchionne could become Ferrari CEO

Don't think that just because FCA is spinning off Ferrari into a separate company that Sergio Marchionne is giving up any control. Not only is he already chairman of the Prancing Horse, but he might also become its next CEO after Amedeo Felisa steps down, anonymous insiders claim according to Automotive News Europe. The dual roles would put the sportscar brand's future in Marchionne's hands, while he continues to run FCA. Rumors of Felisa stepping down emerged in July, but Ferrari never made an official announcement. The reports suggested that he could leave in September. Execs at the Prancing Horse are now working to decide on a replacement, but there's nothing official in place yet, according to Automotive News Europe. Felisa might maintain an advisory role after retiring, as well. If Marchionne takes charge, the move would come just as Ferrari becomes a newly independent entity. The Prancing Horse's necessary paperwork is already filed with the US Securities and Exchange Commission, and the IPO is expected in October. Marchionne took over as Ferrari's chairman last year after Luca di Montezemolo's resignation. As boss, he intends to increase production to 10,000 units a year from 7,000 annually under Montezemolo. Among the projects in development is a revived Dino. Related Video:

Race Recap: 2014 British F1 Grand Prix readjusts the balance of power

Qualifying for the British Formula One Grand Prix was just as much a surprise for fans as it was for teams. Certain team weather radar displays didn't accurately pinpoint storm systems over the track, and in the case of at least two teams, the lack of data was compounded by poor decision making. That's how both Ferraris and both Williams got kicked out of qualifying in Q3 - the drivers already on track took advantage of a dry spell between rains, but Ferrari and Williams waited too long to get back out, and by the time they did it had started raining again.
Rain-induced bewilderment hit the front of the field as well. When all appeared resolved in Q3 but the clock hadn't yet run down to zero, drivers including Lewis Hamilton and Daniel Ricciardo pulled into the pits thinking the day was done. However, a drying last sector of the Silverstone circuit meant the drivers still out could suddenly improve their times by four seconds in just that sector. When the bell tolled, those who fought to the last were those who lined up first: Nico Rosberg in the first Mercedes AMG Petronas, Sebastian Vettel in the first Infiniti Red Bull Racing, Jenson Button in the McLaren, Nico Hülkenberg in the first Force India and Kevin Magnussen in the second McLaren.
Hamilton had fallen all the way to sixth on the grid, a mortifying blow to his race and his championship challenge. He was followed by Sergio Perez in the second Force India, Ricciardo in the second Infiniti Red Bull Racing, Toro Rosso teammates Daniil Kvyat and Jean-Eric Vergne completing the top ten.