Ferrari 456 Gta on 2040-cars

Auto blog

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Race Recap: 2014 Italian Grand Prix goes heavy on rescue and recovery

In the two weeks it's taken Formula One to move from Belgium to Italy, fleet-footed rumor has outrun the driver transfer market - Fernando Alonso can't issue enough denials of a departure from Ferrari, McLaren isn't sure what it wants to do with its drivers, Lotus has found out why it stinks this year and that the problem can't be fixed this year, and Nico Rosberg is said to have donated a team-ordered six-figure fine to charity to atone for his Belgian waffling. Oh, and Lewis Hamilton regained his pole-grabbing form.
That's how the Mercedes AMG Petronas man found himself at the head of the grid for the Italian Grand Prix, ahead of his teammate Rosberg by a quarter of a second. And because the high-po Monza circuit loves a high-po Mercedes engine, Valtteri Bottas and Felipe Massa lined up in third and fourth for Williams, followed by Kevin Magnussen and Jenson Button in their McLarens. Alonso flattered the Ferrari again, lining up seventh, followed by the Infiniti Red Bull Racing duo of Sebastian Vettel and Daniel Ricciardo, but Sergio Perez in the Sahara Force India would make it seven out of ten for the Mercedes HPP engine program.
When the lights went out to start the race, Hamilton - and a few other top drivers - discovered that the work of recovery wasn't finished.

Watch Edo Competition pit a Ferrari FXX against a Maserati MC12 Corsa on the 'Ring

High-zoot supercar tour organizer Gran Turismo Events held its annual Nürburgring track day last month, and in addition to the amateur punters the gates were opened to two tuned supercars from Edo Competition: A Maserati MC12 Corsa and a Ferrari Enzo ZXX. The ZXX, in case you've forgotten, is the same love child of Edo Competition and Zahir Rana's ZR Exotics that belly flopped into the Atlantic during the 2011 Targa Newfoundland.
We get a trip around the Nordschleife with both cars during a no-doubt quick but not insane lap, on board with driver Patrick Simon in the 755-horsepower MC12 and 'Ring queen Sabine Schmitz following in the 840-hp ZXX.
That should be all the build-up you need when the action's in the video below.