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Ferrari celebrates its founder's birthday

Buon cumpleanno, Commendatore! That's what we'd be saying today to Enzo Ferrari if he were still alive. But the founder of the Prancing Horse marque passed away at the ripe old age of 90 way back in 1988. If he were still with us today, he'd be 118 years old. And we can't help but wonder what he'd think of his legacy if he were still around to see it. Enzo Anselmo Ferrari was born in Modena before the turn of the century – no, the previous century – way back in 1898. He started out as a racing driver, but soon found his real talents laid in preparing the racecars, not driving them. After achieving success running Alfa Romeo's factory team, Enzo struck out on his own - initially under the name Auto Avio Costruzioni (due to the terms of his previous contract) and then under the Scuderia Ferrari name. Under Enzo's leadership and those that followed, Ferrari emerged as one of the most successful teams in motor racing. The Scuderia has scored more championships, checkered flags, podiums, pole positions, and fastest laps than any other in the history of Formula One. And though it hasn't fielded a factory effort in the top tier decades, it's still among the winningest constructors at Le Mans, with nine outright wins between 1949 and 1965 – outscored only by Audi and Porsche. It also won the Targa Florio seven times, the Mille Miglia another eight, and Sebring 12 times. After famously rejecting a takeover bid from Ford, Enzo sold half his company to Fiat in 1969. He retained control until his passing in 1988 – upon which Fiat took over another 40 percent, leaving 10 to the Ferrari family. But now the company is independent again, having split off from the Fiat Chrysler Automobiles empire, and floated its IPO on the stock market. Though his son still serves as vice chairman, Enzo's prodigy and successor, Luca di Montezemolo, is gone. The road car division makes hybrids but no manual transmissions, the racing department hasn't won the Formula One World Championship since 2008, the theme park in Abu Dhabi welcomes more visitors than the factory museum, and the company makes a significant portion of its revenue these days from selling branded merchandise. It's a very different company, in short, from the one Enzo founded back in 1947, but it wouldn't be here without him. The factory is celebrating with a raft of social media posts. For our part down here, to il Commendatore at the big autodromo in the sky: happy birthday, Enzo.

Ferrari's stock price falls off a cliff

The stock price skidded. The stock price stalled. Use whatever automotive analogy you want. It was a bad day for Ferrari on the New York Stock Exchange. Warning that sales growth would slow because of the economic slump in China, Ferrari NV watched its stock price slump accordingly. Shares of the company were down more than 13 percent in afternoon trading, falling to $34.64. Sprung from the Fiat Chrysler Automobiles less than four months ago, Ferrari's stock has lost a third of its value since its October initial public offering and is nearly half the price of its $62 high set days after the IPO. In a conference call with investors, chairman Sergio Marchionne said the company expected to ship approximately 7,900 vehicles this year. Marchionne said the company would be "fine" over the long term as long as it maintains a decades-long philosophy of maintaining strong demand. That means Ferrari won't follow some of its sports-car competitors who have broadened their vehicle portfolio's with the addition of SUVs. Marchionne bristled at such a suggestion. "You have to shoot me first," he told Bloomberg. But never say never? Previously, Ferrari had restricted its output to 7,000 vehicles per year. The company is already past that number, and Marchionne foresees the possibility that it could rise to approximately 9,000 by 2019. In a regulatory filing, Ferrari said, "we believe we can grow in a controlled manner while preserving the exclusivity of our brand by continuing to explore controlled growth in emerging markets to capitalize on the substantial wealth creation and the growing affluent populations in those markets." For now, those markets won't include China. Shipments there decreased 22 percent in 2015, even as worldwide output increased. Related Video:

Ferrari renews partnership with Marlboro [UPDATE]

Formula One and Big Tobacco may have parted ways years ago, but the alliance between Ferrari and Marlboro continues on, apparently as strong as ever. Though neither party has made any official announcement or revealed any details of the arrangement, reports from the motorsport press indicate that the Scuderia and Philip Morris – the tobacco company which owns the Marlboro brand – have signed an extension of their longstanding partnership. Marlboro first arrived in Maranello way back in 1973, ramping up over the years to become its main sponsor by '93. The Italian outfit changed its name to Scuderia Ferrari Marlboro after the tobacco brand parted company with McLaren in '97. After tobacco advertising was ultimately banned in 2006 (at least in Europe), Ferrari was forced to remove the Marlboro branding from its cars, but the name stuck – and so did the logo, in various forms of obscurity and subliminality through 2010. The Marlboro name was dropped from the team's handle in 2011, but that didn't stop the two from renewing their partnership. And now they've reportedly extended again through 2018. Though the deal hardly comes as a surprise (even given the complete lack of discernible public association between the two), we don't doubt that Maurizio Arrivabene – the former Marlboro exec who recently took over the struggling team – had something to do with it. UPDATE: A spokesman for Scuderia Ferrari downplayed the significance of the story, telling Autoblog by correspondence that "the contract is extended through 2018 and details are confidential." UPDATE 2: Philip Morris International responded to our inquiry with the following statement: "Our agreement with Ferrari has been extended beyond 2015, but we are not in a position to provide financial or other details. This partnership provides us with opportunities such as enabling our adult consumers and business partners to experience motor racing through Ferrari factory visits and attending F1 races."