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Pininfarina Ferrari Sergio updated for very limited production [w/video]

We first met the Pininfarina Sergio concept at the 2013 Geneva Motor Show. And while we figured it'd just be a purely conceptual creation, the Italian design house, in collaboration with Ferrari, have worked to bring it into production, albeit with a very, very, very limited run. The road-going version of the car, now called the Pininfarina Ferrari Sergio, makes its debut here at the 2015 Geneva Motor Show, with things like, you know, a windscreen, and other necessary elements for use on the road. The car is meant to commemorate the 60th anniversary of Pininfarina working with Ferrari, and only six examples will be produced for private customers. With the Prancing Horse tie-in, it'll come as no surprise to learn that the Sergio is based on the 458 Spider, though we aren't sure if we like the custom Pininfarina body work as much as the standard Ferrari on which its based. Still, it's a unique creation, and you can check it out for yourself in the gallery above. Featured Gallery Pininfarina Ferrari Sergio: Geneva 2015 View 15 Photos Image Credit: Live photos copyright 2015 Drew Phillips / AOL Geneva Motor Show Ferrari Convertible Performance Videos 2015 Geneva Motor Show pininfarina sergio

Ferrari family won't sell stake in company

Ferrari may be splitting off from the Fiat Chrysler Automobiles group and launching its IPO independently, but those stocks it's going to float are coming out of Fiat's hands. The small portion still held by the Ferrari family looks destined to stay in their control for the time being. According to the latest report from Reuters, Enzo's son Piero says he has no intention of selling any of the 10 percent interest he and his family hold in the company founded by his late father. "I have never sold and I have no intention of doing so," said Piero, as quoted in the report. Piero Ferrari is the illegitimate son of Enzo Ferrari and his mistress Lina Lardi. His half-brother Dino died in his twenties from complications associated with muscular dystrophy, and in accordance with Italian custom, Piero was only acknowledged as Enzo's heir after the death of the father in 1988. Representing the family's holdings, Piero still acts as vice-chairman of the company but devotes his day-to-day to running aerospace manufacturer Piaggio Aero. News Source: ReutersImage Credit: Marco Vasini/AP Earnings/Financials Ferrari stock piero ferrari

Maranello cracks down on rent-a-Ferrari rackets

A crackdown by policy makers in Maranello, Italy, means that visitors to Ferrari's headquarters and museum can't as easily experience the brand's famously sonorous engines for themselves. Several businesses in the city had rented the Prancing Horse's sports cars to tourists for brief drives, but the screaming powerplants got on locals' nerves enough to force new rules to curtail these joyrides. According to CNBC citing an Associated Press report, the various rental businesses had 37 Ferraris and offered a variety of packages to tourists. For example, a 10-minute drive in a F430 Spider was as inexpensive as 80 euros ($87 at current rates). The drivers wanted to get the most from their brief time at the wheel and often sped around the city. While there were no major accidents from the vehicles, the local cops still pulled over 450 of these folks through the first nine months of 2015. The new legislation in Maranello and Fiorano limits the times the test drives can happen and bans the companies from luring customers outside of the Ferrari museum. "We have lost 80 percent of business," the owner of one of these firms said in the report. The rental agencies already challenged the measures in court but lost. It doesn't offer quite the same experience, but Ferrari fans can still get the occasional earful from the brand's engines by staking out the Fiorano test track. We often see the company's future and sometimes classic models there making wonderful noises. Related Video: News Source: CNBCImage Credit: Marco Vasini / AP Photo Government/Legal Ferrari Driving Safety Performance Supercars test drive maranello