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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari 458 Speciale already sold out for first year

Ferrari tends to sell its models out extremely quickly - its wait lists are the stuff of legend. That's especially true when the cars in question are of the fastest or most exclusive variety. If new reports are to be believed, Maranello has already sold the entire 499-unit production run of its new LaFerrari hypercar, and now Australia's Motoring is claiming that Ferrari has also filled its order book for the entire first year's production run of its new 458 Speciale.
For those unfamiliar, the 458 Speciale follows in a proud line of hardcore mid-engined V8 Ferraris in the footsteps of the 360 Challenge Stradale and 430 Scuderia. It's lighter, more powerful and more aerodynamically advanced than the 458 Italia upon which it's based, and just trails half a second behind the more powerful F12 Berlinetta (and the aforementioned LaFerrari) as the third-quickest road car ever to lap the Italian automaker's Fiorano test track. That means it's quicker even than the 599 GTO and Enzo.
Although we've yet to receive official word, we're expecting a sticker price approaching $300,000 - about a quarter more than the 458 Italia. But that doesn't appear to have stopped Ferrari from raking in the orders. Check it out in our substantially updated image gallery above.

First Ferrari 458 Speciale A sells for $900k in Beverly Hills

The prospect of buying a new Ferrari convertible is by no means an affordable one, but prices can vary greatly. The California T, for example, sells for under $200k. The 458 Spider fetches over $250k. The new F60 America is said to have sold out at around ten times that much. But what about the 458 Speciale A?
We may have yet to receive official pricing, but one customer has paid a whopping $900,000 for the privilege of owning the very first one. Ferrari 458 Speciale A #1/499 was auctioned off at Beverly Hills City Hall on the occasion of Ferrari's 60th anniversary in America. The event, where the F60 America was also unveiled, was held in the presence of Fiat chairman John Elkann, Fiat CEO and Ferrari chairman Sergio Marchionne, Ferrari CEO Amedeo Felisa and vice-chairman Piero Ferrari.
Proceeds from the sale will benefit the American chapter of Daybreak, an Italian charity that has worked for the past 25 years to cure rare genetic diseases. The high bid tops that which recently won the first Dodge Challenger SRT Hellcat - another extreme eight-cylinder performance machine from Fiat Chrysler Automobiles - although the Challenger itself sells for far less than any Ferrari does.