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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Tesla layoffs, new safety mandates, and a bumper crop of V12s! | Autoblog Podcast #830

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd for a gasoline-powered installment. They lead off by diving into the Tesla layoff news from this week before leaving electrification behind for a bit to talk about not one, but two production V12 unveilings. This isn't a drill, folks; Aston Martin and Ferrari are both committed. After that, they touch on the U.S. government announcement that it would mandate automatic emergency braking systems starting in 2029. They finish up the news segment with a chat about Fisker. Poor, poor Fisker. From there, it's on to the road tests. The Autoblog team has been testing out some EVs and both Byron and Greg had some thoughts to share, plus we get a final update from Byron on the long-term Subaru WRX and some notes from both drivers about the updated Range Rover Evoque.  Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #830 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News Axing Tesla's Supercharger department raises worries as other automakers join network Fisker tells its staff that four companies are interested in buying it Ferrari confirms the 812 Superfast's successor will keep the V12 alive Aston Martin isn't done with V12s, it redesigns the engine U.S. to require automatic emergency braking on new vehicles What we've been driving 2024 Hyundai Ioniq 6 2021 Tesla Model Y 2024 Range Rover Evoque Long-term Subaru WRX Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Government/Legal Green Podcasts Aston Martin Ferrari Hyundai Land Rover Subaru Tesla Convertible Coupe Crossover SUV Electric Performance Sedan

Ferrari California T showcases classic style in Shanghai

Ferrari may not have anything new to showcase this year (or at least nothing we haven't seen before) at the largest auto show in one of its largest markets, but it did roll into Shanghai with a rather stunning take on the California T. This drop-top Prancing Horse has been customized through the company's Tailor Made personalization program, taking its cues from the 1950s and early '60s. The bodywork has been done up in Grigio Ingrid – the same color Roberto Rossellini chose for Ingrid Bergman's 1954 Ferrari 375 MM. The interior, meanwhile, features a rather stunning swath of reddish-brown leather with waxed edges inspired by Jackie Kennedy, offset by black Alcantara, a matte grey metallic dashboard and virgin wool carpeting. The details cast what otherwise might not be Maranello's most beautiful model in a rather gorgeous light, and just goes to show the extent of the customization options available to the company's discerning clientele. Related Video: Tailor Made Elegance At Auto Shanghai a Ferrari California T inspired by two classic style icons Maranello, 20 April 2015 – Today, at Auto Shanghai (April 22-29, 2015)Ferrariunveiled a particularly stunning bespoke California T. This California T was created especially for the Chinese auto show to illustrate how Ferrari's "Tailor Made" program allows a client to commission a car according to his or her wishes. Since the 1950s, the Ferrari California series has embodied elegance, sportiness and versatility. In keeping with this spirit, Ferrari's design team chose to style this California T with timelesssophistication. For inspiration, the designers looked to two great icons of style, the actress Ingrid Bergman, known for her natural beauty and effortless chic, and the Kennedy familyas personified by the graceful Jacqueline Kennedy. Finished indemure "Grigio Ingrid" a color named for the unforgettable Ingrid Bergman who chose this very shade of grey for the Ferrari 375 MM Roberto Rossellini gave her in 1954, this California T has a touch of understatement.The interiors on the other hand are rich in materials and detail, taking their cues from the worlds of interior and furniture design as well as luxury goods.In particular the seats, in reddish brown, velvety"count prestige" leather, are a variation on theKennedee chair by Jean Marie Massaud, a design that in turn was influenced by the style of America's "former first family" the Kennedys.