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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Haas F1 secures engine deal with Ferrari

Plans are coming together for Gene Haas to launch his US-based Formula One team in 2016. The tooling magnate and NASCAR team owner has renamed his grand prix racing outfit from Haas Formula to Haas F1, he's setting up shop in North Carolina with a satellite location to be announced somewhere in Europe, and now he's penned an engine supply deal with Ferrari.
The deal doesn't come as such a surprise after Haas signed on as a sponsor with the Maranello squad a couple of months ago, but confirms the reinforcement of the partnership between the two teams. "The multi-year agreement," according to Ferrari in the statement below, "is for the supply of the entire power unit starting from 2016," including the engine, hybrid assist and presumably the gearbox as well. But that's not the extent of the deal.
Billed as a "technical collaboration agreement," the deal opens the door for Haas and Ferrari to cooperate even more closely than the latter does with existing powertrain customers Sauber and Marussia. "We believe this new partnership has the potential to evolve beyond the technical role of supplying our power unit and all related technical services," said Scuderia Ferrari team principal Marco Mattiacci.

2015 Ferrari 458 Speciale

Where the current roadgoing Ferrari coupe with its rear-mounted V8 can go beyond this Speciale edition, I don't know. The 458 Italia and Spider already hold a very dear place in the hearts of anyone who has driven them on a sunny day over great roads or tracks, and I was pretty sure nothing could beat the heady sensory combo presented in the 458 Spider when I first drove it back in 2011. I may have to change my opinion now.
Companies like Ferrari are in the enviable position of sprinkling performance dust on their already-great base cars, all just to make them a skosh better and grab us again by the loins for one more model year. Some perspective: in 2002, the legendary Enzo set its personal best around Ferrari's 1.9-mile track at Fiorano, pulling a 1:24.9. This 458 Speciale with four fewer cylinders and more weight beats it with a time of 1:23.5, and not once during my laps did I feel as though I might die if my slightest judgment behind the wheel was less than on the money.