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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari and Apple deepening ties, FF gains Siri integration and standard iPad Minis

The exciting new LaFerrari wasn't all that Ferrari had to announce today at the Geneva Motor Show. Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.
According to Bloomberg, Di Montezemolo stated that the Ferrari FF would now come with iPad Minis as a part of the rear-seat entertainment system and Siri integration will be used with the infotainment system. Beyond the FF, though, it isn't clear what type of partnership will blossom between the two most powerful brands on the planet.

Totaled Ferrari Dino sculpture sold for $250k

How much would you pay for a Dino? Although this sub-brand was supposed to offer lower-cost alternatives to more expensive Ferraris, a 246 GTS model with "chairs and flares" can fetch big bucks. The later, more angular 308 GT4 is less desirable, but the one above just sold for $250,000. Oh, and it's a complete wreck - an absolute write-off, as you can see. So how did it fetch a quarter million when it wouldn't be worth that much in pristine condition? Because this is art.
"Objet trouvé", to be specific, the French term for a common object elevated to a work of art. That's the way it ended up displayed by celebrated French artist Bertrand Lavier and the Galerie Yvon Lambert at the Foire Internationale d'Art Contemporain (FIAC) art fair at the Grand Palais in Paris last week, where an unnamed Turkish collector paid the landmark price. Let's hope he's not planning on restoring it, because it's apparently worth more totaled.