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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Sebastian Vettel gets to work at Fiorano [w/videos]

He wore a BMW Sauber uniform for his grand prix debut, the colors of Scuderia Toro Rosso for his first win and the Red Bull Racing jumpsuit for his four consecutive world titles. But with the 2014 Formula One season now behind him, Sebastian Vettel is now officially a Ferrari man, and he donned scarlet for the first time this past weekend when he got down to work in Maranello. Aside from meeting with the company's new chairman Sergio Marchionne, the Scuderia's new principal Maurizio Arrivabene and a team of race engineers, Vettel took the F2012 – similar if not the very same one in which his predecessor Fernando Alonso won the Malaysian, European and German grands prix – out onto the company's private test track. He completed a solid 100 laps around Fiorano on Saturday and undertook long sessions driving the virtual F14 T on the sumulator. "It's been a fantastic day to come here," Vettel said of his first day with the team. "The possibility to drive the car and get to know the team was a unique experience.... I'm very much looking forward to the challenge that we took on for the next years." Scope out the photos of Vettel in red in the gallery above and the footage from his first session at Fiorano and first visit to Maranello in the videos below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Sebastian gets down to business in Fiorano Maranello, 2 December – Last Saturday, Sebastian Vettel did his first laps as a Scuderia Ferrari driver, at the wheel of an F2012, at the Fiorano track. The German did around a hundred laps and it wasn't just a case of getting to know the team, the track and the car's systems: after a few cautious runs, he began to push and enjoy himself, even though the damp track meant conditions were tricky with less than optimal grip. In this video, you can see some spectacular highlights from Sebastian's run, from which it's clear that he is a determined character who really can't wait to get down to work alongside Kimi and the team to get the Scuderia back to the top again. ### Vettel: "A special feeling" Maranello, 1 December – This was the first weekend as a Scuderia Ferrari driver for Sebastian Vettel, who has been at Maranello from Saturday until today and has begun his work ahead of the new season.

Ferrari slated to reveal revised FF on Lake Como next month

Ferrari is reportedly gearing up to present a new version of the FF. Initially introduced in 2011, Maranello's all-wheel-drive shooting brake is now the oldest model in the lineup. But it won't be for much longer. The Italian automaker reportedly sent out a notice to select customers recently, inviting them to the debut of a V12 grand tourer with 2+2 seating. While it didn't explicitly name the model, those parameters could only apply to the FF. The reveal is slated to take place on February 15 at Villa Erba, the estate neighboring Villa d'Este on Lake Como that also hosts part of the Concorso d'Eleganza each year. That event is not slated to take place until May, but Ferrari is apparently renting it out for the event. Expect the updated FF to make its public debut at the Geneva Motor Show the following month. We predict revised styling to the front and rear fascias and new head- and taillights more in keeping with the company's newer models. The 6.3-liter V12 will likely carry over, but where the current model packs 651 horsepower, the revised version could step up to around 700 to bridge the gap to the more potent F12 Berlinetta with its 730 hp – or 769 in the F12 TdF. Don't expect any turbochargers – at least not on the V12 – as Ferrari doesn't plan on applying them to its 12-cylinder models. A hybrid version could be in the cards. Rumors have also suggested that a lower-priced V8 version could be offered as well, though that could end up encroaching too closely on the California's territory. One way or another, the part-time all-wheel drive system is likely to stay – as will the four-seat layout. Plus, a more tapered roofline could help the revised FF cut a more elegant silhouette. Related Video: Featured Gallery 2013 Ferrari FF: Review View 35 Photos News Source: Motor AuthorityImage Credit: Copyright 2016 Drew Phillips / AOL Geneva Motor Show Ferrari Coupe Hatchback Wagon Supercars ferrari ff