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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari reveals one-off F12 TRS at Sicily cavalcade

Every year Ferrari owners gather from all corners of the globe for the annual Ferrari Cavalcade. This year's edition just wrapped up in Sicily, where over 90 proud owners from 27 different countries brought their prides and joys. Some of the participating supercars were more rare and notable than others - included among them several LaFerraris - but the extravaganza included the reveal of one very unique Prancing Horse.
That would be the new F12 TRS. The one-off creation surfaced just last week, the work of the Ferrari Special Projects division for one very fortunate client. It's based on the F12 Berlinetta, but replaces its coupe bodywork with new roadster sheetmetal that incorporates a glass window to reveal the red cylinder heads from which its inspiration - the 250 Testa Rossa - drew its name and a cowled rear deck. The open cockpit is trimmed in leather, Alcantara and carbon fiber, but ditches the glovebox, air vents, carpeting, audio system and other creature comforts.
Contrary to earlier reports, the F12 TRS does not appear to have a hybrid powertrain, the conventional 6.3-liter V12 producing the same 730 horsepower as the coupe to propel this one-off roadster to 62 in 3.1 seconds and to 124 mph in 8.1 - so as you can see, it hardly needed any help in the first place. Check it out in photos above, and feel free to read more in the press release below.

Dolphins Lineman Richie Incognito Takes Baseball Bat To Own Ferrari

Concerned neighbors called police to the home of Miami Dolphins offensive lineman Richie Incognito Wednesday after seeing a baseball bat laying next to his battered new black Ferrari FF. They feared the football player had been the victim of a vandal, when actually it was Incognito himself who trashed his own car. CBS Miami reported Incognito took the bat to his car in a fit of rage. There were red shirts hanging from the car with Incognito's name written on them, according to TMZ. Fox 10 reached out to Incognito for an explanation as to why he would batter his own luxury sports car. "Oh that was that was just me venting, that was self expression, that's a piece of art," Incognito told Fox 10. "The happiest day of my life was when I got that car and now the second happiest day will be when I donate it to charity." Incognito has struggled with anger management issues in the past. He wrecked his car just weeks after an NFL investigation found him and two other offensive linemen had engaged in harassing fellow teammates. In 2009 he was named the NFL's 'dirtiest player.' Incognito was suspended from play in November, but had the suspension lifted earlier this month. Related Gallery Consumer Reports 2014 Top Picks View 11 Photos Weird Car News Ferrari