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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Man orders LaFerrari for wife, dies before seeing gift delivered [w/video]

Ferrari has been profiling some of the 499 buyers of the LaFerrari in its official magazine, and the latest issue features Austrian-born Swiss artist Cornelia Hagmann. Her husband and Ferrari collector Walter Hagmann ordered a Rosso Corsa example of the supercar for Cornelia, but Walter passed away slightly more than a year ago, before it could be delivered. There's no reason to doubt that, as Ferrari says, her husband's gift is the car closest to her heart. The video above captures some behind-the-scenes moments during the photo shoot for the magazine, and there's a press release below with a few words about the article. We've also included a video below about another Swiss citizen, Ferrari collector, and LaFerrari buyer, Albert Obrist, whose love affair with the brand began when he went to the Grand Prix of Switzerland in 1951. An encounter with an artist and the car closest to her heart Maranello, 2th January 2015 – Cornelia Hagmann is an Austrian-born painter and sculptor that has made Switzerland her home for many years. Her wonderfully rich paintings are mostly of landscapes sumptuous with greenery and flowers. She does, however, have a second great passion: for Ferrari. This enduring fascination was sparked by her late husband, Walter Hagmann, a Swiss businessman and leading Ferrari collector, who unfortunately passed away a little over a year ago before the delivery of the magnificent Rosso Corsa LaFerrari he had ordered as a gift for his wife. In an interview with The Ferrari Official Magazine, Cornelia talks not just about her art but also her love of speed and the Prancing Horse. Plus, of course, her LaFerrari: "It's a real work of art: I could spend hours just staring at it...." This video features a few moments from the photo shoot that accompanies the interview.

LaFerrari XX coming early next year with F1 engine

With the embargo up on early reviews, the repetitively named Ferrari LaFerrari has become the supercar du jour. It has already been put through its paces by Top Gear and Evo. However, we know that Ferrari isn't done with development of its current halo model just yet. News continues to leak out about the even more hardcore LaFerrari XX track car.
Ferrari already confirmed directly to Autoblog that the XX is under development. There are even spy photos of it testing at the Nürburgring (pictured above). It reportedly clocked an astonishingly fast six-minute, 35-second lap at the historic track. The latest scuttlebutt about the track-focused supercar, according to Top Gear, is that it ditches standard car's hybrid 6.3-liter V12 engine with a combined output of 949 horsepower and 663 pound-feet of torque in favor of a Formula One-derived V6 turbo hybrid. That would be a huge change but would likely cut weight. The more insane LaFerrari could debut as soon as January or February of next year.
Ferrari says it's difficult to make the XX accelerate much quicker than a standard LaFerrari, but slick tires, revised suspension and aero changes should cut lap times. A version that doesn't have to worry about road car laws and just focuses on being fast could be truly mental.