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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Romania's Forza Rossa to join 2016 F1 grid

Bazac's Maranello ties have prompted speculation that Forza Rossa could be as closely affiliated with Ferrari as Hass. Formula One may be in a bit of a crisis at the moment, with two of its smaller teams collapsing into bankruptcy, but there may yet be light at the end of the proverbial tunnel as two new teams are gearing up to take their place. One of those teams is Forza Rossa, and while we haven't much anything about the Romanian entry in in recent months, a new report from Pitpass indicates that plans are well under way – if not without their complications. Forza Rossa is being backed by a number of Romanian parties, including veteran race strategist Colin Kolles (who was most recently involved in the Caterham buyout) and Ion Bazac, former government minister and Ferrari's Romanian importer (pictured above next to Giancarlo Fisichella). Interestingly, the latter's ties to Maranello have prompted speculation that the team could be at least as closely affiliated with Ferrari as Haas (the American team being started by industrial machinery magnate and NASCAR team owner Gene Haas). A third Romanian individual – former soccer player Constantin Cojocar – turns out to have been the one who bought Caterham Sports Ltd, the company which designed and built the cars for the Caterham F1 Team until its recent collapse. The plan was to supply chassis and components to both Caterham and Forza Rossa, but Cojocar evidently had trouble paying the bills and keeping the lights on. Caterham's bankruptcy, however, could present a golden opportunity for Forza Rossa to scoop up the assets of both the team and the manufacturer at a good price, building the new team on the burnt foundations of the old one – even if it has already been granted the go-ahead by the FIA to form its own entry. That, however, won't happen until 2016 at the earliest, whittling down the grid in the meantime from 22 cars to 18. According to the arrangement between the FIA, Formula One Management and the teams, that threshold would oblige at least the leading teams to make up the lost places on the grid by fielding a third car each – something they couldn't prepare in time for US Grand Prix this past weekend, but which could be put into action for next season.

F1 teams to test titanium skid plates to reignite spark in series

The 2014 Formula One season opened with one overwhelming complaint - the cars didn't sound right. It sapped the excitement, despite the fact that this season has seen a number of truly thrilling races (Bahrain, Spain and Montreal all come to mind). Attempts have been made to restore some of the audible thrill of the cars, although efforts have remained unsuccessful.
If F1 can't fix the sound of the cars, then other methods need to be considered to restore its self-perceived lack of excitement. One of those involves fitting titanium skid plates to the cars in a bid to reintroduce the sparks that were so prevalent in the sport's past.
Mercedes-AMG and Ferrari conducted initial experiments with the new skid plates during early practice sessions for the 2014 Austrian Grand Prix. Kimi Raikkonen and Nico Rosberg had the plates fitted to different locations of their cars, in a bid to see which created the most dramatic sparks. Considering the photos the tests, though, neither Mercedes' nor Ferrari's setup really seemed successful, which is why you're seeing Johnny Herbert and his 1989 Benneton B188 up top.