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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Did Ferrari block Montezemolo from becoming F1 chairman?

The Formula One Group has appointed a series of new directors to its board. But while ousted Ferrari chief Luca di Montezemolo is among them, the latest reports suggest that he was earmarked to become the group's chairman, but that Sergio Marchionne blocked the appointment. Montezemolo, for those just joining us, served as chairman of Ferrari since 1991, but was ousted just a couple of months ago by Sergio Marchionne, chief executive of parent company Fiat Chrysler Automobiles who took his place at the head of the table in Maranello. During his tenure as Ferrari chief, Montezemolo sat as the team's representative on the F1 board (and also as chairman of the Formula One Teams Association), but despite having broken ties with Ferrari, Luca was renominated to the board as an independent member. That seat on the board, however, could have been at the head of the table, according to circulating reports, had Marchionne not expressed certain reservations, if not blocked the nomination outright. Montezemolo's appointment would have meant that both the F1 Group and the FIA would have been headed up by former Ferrari men, although Marchionne was quoted as saying that if it had been his call, he would have prevented Jean Todt from being elected to the presidency of the FIA as well. The chairmanship of the Formula One Group is separate from the role held by Bernie Ecclestone, who will continue to run the sport's day-to-day operations. Ecclestone has also rejoined the board along with Paul Walsh, the former head of distilling giant Diageo who was also tipped as a favorite to chair the F1 board. That role instead will return to Peter Brabeck, the former head of Nestle, who had previously stepped down from the chair of the Formula One Group.

FCA likely won't sell more than 10% of Ferrari stake

The initial public offering of Ferrari on the stock market is likely coming in the second or third quarter of this year, but apparently the exact stake of the Prancing Horse set to hit the exchange isn't final. When FCA first announced the plan to spin off Ferrari, the idea was for 10 percent of the stock to go on the open market in the US and maybe also in Europe. Another 10 percent would go to company vice chairman and Enzo's son Piero Ferrari, and the remaining 80 percent would be divided among current shareholders, including a large portion for the Agnelli family. FCA CEO Sergio Marchionne hasn't finished tweaking those numbers, though. Last month, he indicated the automaker might put more than 10 percent of Ferrari on the market to boost liquidity. However, the original proposal has now returned to the table. "I don't believe we will go above 10 percent," Marchionne said, according to Automotive News, but also noted things weren't final. By increasing the Ferrari stock on the open market for the IPO, FCA decreases the amount going to current shareholders, according to Automotive News. With that being the case, don't expect too much of the Prancing Horse to be offered up to investors when the stock hits the market. Related Video: