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Take a peek inside the cockpit of the Ferrari SF90 Stradale

The Ferrari SF90 Stradale has just been revealed, and the most important thing to know is that it's Ferrari's most powerful production car yet with 986 horsepower. The next most important thing to know is that it's a plug-in hybrid with a turbocharged V8. The powertrain features Ferrari's most powerful V8 yet making 769 horsepower and 590 pound-feet of torque on its own. It also has three electric motors with two at the front and one in the back, and combined they can provide up to 217 horsepower. This also means that the SF90 Stradale is all-wheel-drive. Getting power from the internal combustion powertrain to the wheels is an 8-speed dual-clutch transmission that shifts 100 milliseconds faster than the transmission in the 488 Pista, but it also weighs about 22 pounds less than Ferrari's existing 7-speed dual-clutch transmission. This is due in part to not needing a reverse gear, since reverse is handled by the front motors. In total, the SF90 weighs in at 3,461 pounds. And at 155 mph, the aerodynamics add 860 pounds of downforce. When everything is deployed on pavement, it hits 62 mph in just 2.5 seconds. And for Ferraristi, it lapped the Fiorano test track in 1 minute and 19 seconds. Of course being a plug-in hybrid, it does have a full electric range. It's a bit short at 15.5 miles. Then again, this isn't entirely about fuel economy; the electric motors allows for torque vectoring, and provide extra traction on launch and help fill in any throttle lag from the gas engine. Ferrari SF90 Stradale interior View 3 Photos The interior is high-tech, too. The instrument cluster is a huge 16-inch display. The steering wheel now features touch pads for controlling the instrument cluster, too. You won't see Ferrari's traditional manual transmission selector between the seats. Shifting duties are handled by paddles mounted to the steering wheel. It's also worth noting that this is the first Ferrari that features a head-up display. Want one? Deliveries are scheduled to begin in the first quarter of 2020.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Former Ferrari chief Montezemolo to be chairman of Alitalia

Luca di Montezemolo may be 67 years old, but he's not quite ready to retire just yet. Not, at least, if the latest reports emanating from Italy are to be believed. According to Reuters, the longtime former Ferrari chief is due to be named chairman of Alitalia.
The troubled Italian airline is on the verge of being bailed out after years of financial difficulty, with Etihad Airways of the United Arab Emirates set to take a 49-percent stake in the company. While the reports have yet to be confirmed by the parties involved, Reuters cites multiple inside sources in revealing that the airline's board met last week and agreed to appoint Montezemolo as chairman, with current Etihad chief James Hogan to act as chief executive officer.
Montezemolo, of course, long served as chairman of Ferrari, having assumed leadership of the company not long after founder Enzo Ferrari died. He also served as chairman of the Fiat group for several years after the passing of Umberto Agnelli, and has headed numerous trade organizations and sporting bodies. But his tenure at Ferrari and the broader Fiat Chrysler Automobiles empire came to an end two months ago when clashes with Fiat chief Sergio Marchionne saw Montezemolo step down.