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'Sensual but also logical': Ferrari's Flavio Manzoni opines on design at London exhibit

Ferrari design boss Flavio Manzoni was in London this week for the opening of a five-month exhibition on the famous Italian brand, part of its 70th-anniversary celebrations, at the world-famous Design Museum. So Autoblog jumped at the chance to ask the man behind the La Ferrari, FXX, 488 GTB and more about his design approach and inspirations, and also what he thinks about designing a Ferrari SUV, or even an EV. Manzoni, 52, is pleasingly Italian in manner and accented English. Passionate and forthright, he has strong views on what makes good design in general and for Ferrari in particular. Having increased the importance of the brand's Styling Centre considerably since becoming head of design in 2010, the now 80-strong team increasingly creates new vehicles in-house (as opposed to using former independent design company Pininfarina). The first project Manzoni fully oversaw within Ferrari was the La Ferrari. He's a firm believer in form following function, "but not in a German way," he says with a smile, citing the side of the 488 GTB, which is shaped by the need to divert air in a certain way around the car and also to look fantastic. As he declares: "You'd never find lines on a Ferrari just for decoration. The scoop on the 488 GTB is sensual but also logical." As another example, he says that his "latest baby," the track-focused FXX K Evo, took a different path from the very engineering-focused Enzo of 2002, designed well before he joined the company. "We worked for eight months with the engineers on the FXX, to keep the functionality and make it beautiful." In Manzoni's job, it would be impossible not to respect Ferrari's incredible back catalog — he owns a Gandini-designed Ferrari 208 GT4, "still very beautiful, but iconic as well" — but he's no slave to the past. "Deja vu is something we don't like," he says with a slightly scolding look. "We don't agree with nostalgia or the need to create a family feeling throughout our range. But a Ferrari must be recognizable without the badge. There are different ways to do this — not just in details like the headlamps, but sometimes in how you treat the surfaces. It's tricky to explain, but it's a feeling." View 12 Photos He's also not keen on following industry trends and has historically spoken out against luxury SUVs. "Every time we work on a new Ferrari, we try to improve on every aspect — including the center of gravity — so an SUV is not a Ferrari," he stated as recently as 2015.

Ferrari steering wheel may hold key to rocket F1 starts

Ferrari's brilliant getaways at the Australian Grand Prix were key to its early victory challenge – and could well be the result of a unique approach to new start restrictions that Giorgio Piola has uncovered. Although Mercedes locked out the front row of the grid in Melbourne, it was a sensational getaway from Sebastian Vettel that helped the German swoop into the lead by the first corner. As team boss Maurizio Arrivabene said: "The start was super. I have to say both of the drivers, they start like two rockets. After that they were able to take an advantage, and that was good for us." Such great starts from Ferrari are nothing new – just look at Hungary last year – but as Piola's exclusive drawing reveals, the team may well have taken things to an all-new level in ensuring it does not miss any detail in this area. In-built advantage As early as pre-season testing, rivals had been alerted about what Ferrari was capable of by monitoring data from Barcelona. Red Bull boss Christian Horner said: "We saw that in pre-season testing their starts have been really strong." Even ahead of the race, there were rumours that Ferrari knew it would excel in this area. Its decision to not do a second run in Melbourne's Q3 was mainly fuelled by its desire to save a set of super soft tyres for the race. But another suggestion also emerged – that the team knew just how good its starts were so securing the second row of the grid was good enough for it to believe it had a shout of the lead on the first lap. A single paddle As Piola's comparison of Ferrari's 2015 and 2016 steering wheel arrangement shows, the team has been the most aggressive in changing its clutch configuration for this year. New rules mean that drivers can only use a single hand on a single clutch paddle for the race start – even if teams choose to keep a double-paddle arrangement for emergencies. Ferrari has opted for something totally different to its main rivals by abandoning a double paddle arrangement (see red arrows on above left image). Instead, it has a single 'rocker' paddle that stretches all the way across the back of the wheel. Investing in such a dramatic design change clearly points to it having unlocked a decent performance advantage. The exact reasons for this configuration are unclear, but it may be that it allows the driver a greater feel for the clutch bite point – and means he is better able to judge how to deliver the perfect getaway.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.